The Big Bil­lion Farce

Society - - NOVEMBER 2014 100 -

SO, last month, ad­verts about Flip­kart’s and Snapdeal’s ‘big bil­lion day’ were be­ing pasted all over our lives; from news­pa­pers to the so­cial net­work to even friends and fam­ily, ev­ery­one was los­ing san­ity over what was pegged as one of e-com­merce’s big­gest sales ever. Peo­ple prover­bially stam­peded their way to grab the best deals they could, but Flip­kart only seemed to be in a mood troll its shop­pers. The chaos be­gan when items on sale went out of stock as early as mid-morn­ing, for a sale that started only at 8 am. So press­ing was Flip­kart’s need to ex­hibit the suc­cess of its mega sale that it put up ‘sold out’ signs to en­tire sec­tions at once (yes, we find it hard to be­lieve that things that were on some­one’s wish list for months could be ‘sold out’ just like that). Not to men­tion, ru­mours that cir­cu­lated ac­cus­ing Flip­kart of in­creas­ing prices of the goods that were to go on sale just a few days be­fore the ac­tual sale; which meant there was no real slash­ing of prices as such. In fact, some items on their sale were ac­tu­ally cheaper on their own of­fi­cial on­line shop­ping page. The next day, while Flip­kart was busy send­ing out apol­ogy let­ters to its pa­trons, we had a col­league open her big bil­lion ‘catch’ pack­age, only to find her or­der wrapped in a reversed Snapdeal pack­ag­ing ma­te­rial! So much for ‘goof­ing up’ while the sun shone! Bet­ter luck next time to the Bansals of Flip­kart.

Sachin Bansal and Binny Bansal

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