The Big Billion Farce
SO, last month, adverts about Flipkart’s and Snapdeal’s ‘big billion day’ were being pasted all over our lives; from newspapers to the social network to even friends and family, everyone was losing sanity over what was pegged as one of e-commerce’s biggest sales ever. People proverbially stampeded their way to grab the best deals they could, but Flipkart only seemed to be in a mood troll its shoppers. The chaos began when items on sale went out of stock as early as mid-morning, for a sale that started only at 8 am. So pressing was Flipkart’s need to exhibit the success of its mega sale that it put up ‘sold out’ signs to entire sections at once (yes, we find it hard to believe that things that were on someone’s wish list for months could be ‘sold out’ just like that). Not to mention, rumours that circulated accusing Flipkart of increasing prices of the goods that were to go on sale just a few days before the actual sale; which meant there was no real slashing of prices as such. In fact, some items on their sale were actually cheaper on their own official online shopping page. The next day, while Flipkart was busy sending out apology letters to its patrons, we had a colleague open her big billion ‘catch’ package, only to find her order wrapped in a reversed Snapdeal packaging material! So much for ‘goofing up’ while the sun shone! Better luck next time to the Bansals of Flipkart.
Sachin Bansal and Binny Bansal