A Mat­ter of Shame

Society - - NOVEMBER 2014 100 -

A FEW months ago, we had writ­ten about ac­tor Nan­dita Das and hus­band Su­bodh Maskara’s new ven­ture, Cineplay, which was all about digi­tis­ing theatre. Cineplay screen­ings of some won­der­ful theatre plays have been or­gan­ised in Mumbai and Hy­der­abad. And now, Nan­dita and Su­bodh are tak­ing Cineplay to New York City too. Re­cently, we showed up on a Mon­day evening for Cineplay’s screen­ing of The Job in Mumbai, but were told that due to a low turnout, the event was can­celled at the last minute. The rea­son was pinned to it be­ing a week­day, since their week­end shows gen­er­ally re­ceive a bet­ter re­sponse. We do hope that’s re­ally the rea­son for the flop show. Oth­er­wise, it’s a mat­ter of shame that such a great con­cept does not find too many tak­ers, even in a cul­tur­ally ad­vanced city like Mumbai.

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