A Gem For Ev­ery Woman


THE BRAND Poonam Soni is prob­a­bly among In­dia’s first lux­ury jew­elry brands that is al­most three decades old. The woman be­hind the epony­mous brand, Poonam Soni, who is world renowned for her high-end lux­ury jew­els, has now launched a new brand called My Gemme. The in­ten­tion be­hind this is to let women in­dulge at very af­ford­able prices. The brand in­cludes sil­ver stud­ded baubles with the high­est qual­ity of Euro­pean crys­tals start­ing at a de­cent price of 12 K. Kriti Soni, Poonam Soni’s daugh­ter, is also a jew­ellery de­signer and car­ries the pres­ti­gious tag of a De­beers Mil­len­nium Award win­ner, given at the Lou­vre by Anthony Op­pen­heimer him­self, the high­est hon­our in the jew­ellery world. Kriti’s de­sign aes­thet­ics are be­hind this pas­sion­ate busi­ness ven­ture ini­ti­ated by mom, Poonam. The col­lec­tion, as of now, will be avail­able at se­lect ex­hi­bi­tions and on on­line or­ders. Ladies, you can get the first look at the beau­ti­ful pieces at the Araaish ex­hi­bi­tion in Mum­bai, where they will be on dis­play for the first time!

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