The Game Chang­ers


When two stal­warts from dif­fer­ent pro­fes­sions come to­gether, they ought to make a great im­pact, and Ro­hit She­latkar and Aniket Kawade have done the same by launch­ing Grand Show­biz Me­dia & En­ter­tain­ment Pvt Ltd, which deals in dis­tri­bu­tion, mar­ket­ing, pro­duc­tion and ex­hi­bi­tion of Bol­ly­wood films. Read on to know how…

Ro­hit is a lead­ing phar­ma­cist and an ex­pert on fit­ness and life­style prod­ucts hav­ing worked in the UK health in­dus­try and serv­ing as a board mem­ber of lead­ing com­pa­nies. He also has a keen in­ter­est in his­tory, pol­i­tics and so­cial wel­fare, be­sides be­ing a pub­lic speaker. While Aniket has worked with big names like Sa­hara and com­pa­nies like Vi­a­com 18 and B4U, and had launched Air­tel in Mum­bai way back in 2001 as a sales ex­ec­u­tive. But, both have one passion in com­mon, and that is Bol­ly­wood. Bol­ly­wood movies brought them to­gether to make some­thing niche and creative, and their in­di­vid­ual field ex­per­tise helped in mak­ing the busi­ness strat­egy even stronger. “My passion for mean­ing­ful cinema at­tracts me to­wards Bol­ly­wood and I think all these as­pects of com­mu­nity life can be best por­trayed and shown to peo­ple via the medium of cinema,” as­serts Ro­hit. “Vi­a­com 18 was my en­try point into films. I was al­ways a part of the core team and han­dled in­ter­na­tional sales and mar­ket­ing. Dur­ing my ten­ure of ap­prox­i­mately six years, I suc­cess­fully dis­trib­uted ap­prox­i­mately 45 movies, like Tanu Weds Manu, Gangs of Wassey­pur, Ka­haani, OMG, Spe­cial 26 and Bhaag Milkha Bhaag, among oth­ers,”Aniket re­mem­bers. These two con­trast­ing in­di­vid­u­als met when Aniket, while work­ing for B4U, was pro­mot­ing a movie in the UK and the pro­ducer of the movie in­tro­duced them. They in­stantly clicked and there be­gan a part­ner­ship which nei­ther of them knew would blos­som into a great busi­ness team. Also, both be­ing from sim­i­lar Ma­ha­rash­trian, ed­u­cated, mid­dle-class back­grounds helped their friend­ship to grow stronger. “My ex­pe­ri­ence in busi­ness strate­gies and in­ci­sive acu­men in dis­cov­er­ing prag­matic so­lu­tions to the stick­i­est of prob­lems added to the in­tel­lec­tual wealth of Grand Show­biz, and Aniket’s me­dia net­work and good­will in the film in­dus­try helped us get to­gether,” says Ro­hit. Their part­ner­ship led to the birth of Grand Show­biz Me­dia & En­ter­tain­ment Pvt

Ltd, which with a pres­ence across In­dia, UK, Mid­dle East, USA, Canada, Aus­tralia and New Zealand, of­fers a one-stop shop so­lu­tion for In­dian cinema to get a global foot­print. Their as­so­ci­a­tion is one of a kind in the in­dus­try and both never had any kind of prob­lems set­ting up or set­tling any of the is­sues that arose. “We are do­ing well and have dis­trib­uted movies like Udta Pun­jab, Pink, Am­barsariya, Azhar, Sar­b­jit, and Rus­tom.”

Want to un­der­stand more about film dis­tri­bu­tion? Let’s hear it from the ex­perts, “The in­dus­try is grow­ing by 1820 per cent each year in terms of screens and busi­ness. Also, for­eign­ers are now be­ing re­cep­tive to Bol­ly­wood which is help­ing us open newer mar­kets like Peru, Latin Amer­ica and many Euro­pean coun­tries. So, a big bud­get film gets re­leased in ap­prox­i­mately 1,200 screens in the over­seas mar­ket as op­posed to 500 screens five years back,”Aniket ex­plains. “Dis­tri­bu­tion is an in­te­gral part of the movie busi­ness and the way a fi­nancier or a film pro­ducer gets back his re­turn. Good dis­tri­bu­tion is as es­sen­tial as hav­ing a good prod­uct to distribute. But, merg­ing dis­tri­bu­tion and pro­duc­tion to­gether can make a big dif­fer­ence. We shall also get into pro­duc­tion soon,” adds Ro­hit. Their com­pany is mak­ing a name for it­self very quickly in the dis­tri­bu­tion busi­ness and will soon be among the coun­try’s big­gest, con­sei­der­ing the num­ber of movies they have in hand. They can’t re­veal more at this stage as they are in pro­duc­tion. Both the bud­dies get high on cricket fever too and when­ever they want a break, they pick up the bat and ball and play as pas­sion­ately as they con­duct their busi­ness. What a game, gen­tle­men!

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