The Game Changers
When two stalwarts from different professions come together, they ought to make a great impact, and Rohit Shelatkar and Aniket Kawade have done the same by launching Grand Showbiz Media & Entertainment Pvt Ltd, which deals in distribution, marketing, production and exhibition of Bollywood films. Read on to know how…
Rohit is a leading pharmacist and an expert on fitness and lifestyle products having worked in the UK health industry and serving as a board member of leading companies. He also has a keen interest in history, politics and social welfare, besides being a public speaker. While Aniket has worked with big names like Sahara and companies like Viacom 18 and B4U, and had launched Airtel in Mumbai way back in 2001 as a sales executive. But, both have one passion in common, and that is Bollywood. Bollywood movies brought them together to make something niche and creative, and their individual field expertise helped in making the business strategy even stronger. “My passion for meaningful cinema attracts me towards Bollywood and I think all these aspects of community life can be best portrayed and shown to people via the medium of cinema,” asserts Rohit. “Viacom 18 was my entry point into films. I was always a part of the core team and handled international sales and marketing. During my tenure of approximately six years, I successfully distributed approximately 45 movies, like Tanu Weds Manu, Gangs of Wasseypur, Kahaani, OMG, Special 26 and Bhaag Milkha Bhaag, among others,”Aniket remembers. These two contrasting individuals met when Aniket, while working for B4U, was promoting a movie in the UK and the producer of the movie introduced them. They instantly clicked and there began a partnership which neither of them knew would blossom into a great business team. Also, both being from similar Maharashtrian, educated, middle-class backgrounds helped their friendship to grow stronger. “My experience in business strategies and incisive acumen in discovering pragmatic solutions to the stickiest of problems added to the intellectual wealth of Grand Showbiz, and Aniket’s media network and goodwill in the film industry helped us get together,” says Rohit. Their partnership led to the birth of Grand Showbiz Media & Entertainment Pvt
Ltd, which with a presence across India, UK, Middle East, USA, Canada, Australia and New Zealand, offers a one-stop shop solution for Indian cinema to get a global footprint. Their association is one of a kind in the industry and both never had any kind of problems setting up or settling any of the issues that arose. “We are doing well and have distributed movies like Udta Punjab, Pink, Ambarsariya, Azhar, Sarbjit, and Rustom.”
Want to understand more about film distribution? Let’s hear it from the experts, “The industry is growing by 1820 per cent each year in terms of screens and business. Also, foreigners are now being receptive to Bollywood which is helping us open newer markets like Peru, Latin America and many European countries. So, a big budget film gets released in approximately 1,200 screens in the overseas market as opposed to 500 screens five years back,”Aniket explains. “Distribution is an integral part of the movie business and the way a financier or a film producer gets back his return. Good distribution is as essential as having a good product to distribute. But, merging distribution and production together can make a big difference. We shall also get into production soon,” adds Rohit. Their company is making a name for itself very quickly in the distribution business and will soon be among the country’s biggest, conseidering the number of movies they have in hand. They can’t reveal more at this stage as they are in production. Both the buddies get high on cricket fever too and whenever they want a break, they pick up the bat and ball and play as passionately as they conduct their business. What a game, gentlemen!