One For Our He­roes


A NEW brand of cloth­ing boasts of be­ing heroic, quite lit­er­ally! Called Help­ing our He­roes (HOH), this mod­est fash­ion brand, spear­headed by Farhat Khan and Farah Khan An­telawala, presents a line of af­ford­able cloth­ing to fuel a sig­nif­i­cant cause. The sales from HOH aims at sup­port­ing fam­i­lies of sol­diers in need of fi­nan­cial help along with pro­vid­ing the re­quired funds to strug­gling sports­men, who need that one plat­form to achieve their mile­stones. The duo has al­ready been sup­port­ing the fam­ily of Mar­tyr Ek­nath Mane, who lost his life serv­ing the In­dian army in 1982 and left his young wife, Suman, and two kids to fend for them­selves. Suman has al­ready lost her son to can­cer and has a monthly loan to re­pay. HOH has come to her res­cue by tak­ing care of her loans from their sales. About the founders of this unique and in­spir­ing ini­tia­tive, Farah is a psy­chol­o­gist and for­mer as­pir­ing hockey player, who has now taken up the reins of fash­ion de­sign­ing for HOH. While Farhat is try­ing to change the work­ings of CSR ac­tiv­i­ties in the cor­po­rate world in In­dia from UK, where he lives. If that means shelling out his sav­ings to sup­port the cause he be­lieves in, so be it. “Com­ing from the field of psy­chol­ogy, I un­der­stand the trauma the fam­i­lies of sol­diers go through for the rest of their life and hence, we want to give them the plat­form to share their fi­nan­cial and emo­tional stress,” says Farah. Sup­port a won­der­ful cause by mak­ing HOH your next shop­ping des­ti­na­tion. Visit their web­site for more info.

Farah Khan An­telawala

Farhat Khan

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