Rannvijay Singh is All Set to be ‘Disrupt’ive
FROM a roadie to a VJ, to an actor to now, a fashion designer! Rannvijay Singh is rearing to go with the new feather in his cap – his clothing label ‘Disrupt – Defy Ordinary’. We hear that his fashion label is exclusively carved out, defining his free and wild-spirited personality. It’s going to be all about originality, we are told. As for the name ‘Disrupt – Defy Ordinary’, the label boasts of ‘disrupt’ing the fashion industry with styles that will stand out from the crowd and will cater to the misfits and go-getters. Rannvijay has co-founded the label with Shakeef Khan and Kumar Doshi. Talking about his foray into fashion couture, Rannvijay says, “Fashion should always be effortless, yet cool. The key idea was to combine our concept of disruption along with the new-age audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all.” Watch out for Disrupt’s debut collection, which will soon be out on www.disruptbrand.com along with other fashion e-commerce marketplaces.