Ran­nvi­jay Singh is All Set to be ‘Dis­rupt’ive

Society - - PRIVILEGED INFORMATION -

FROM a roadie to a VJ, to an ac­tor to now, a fash­ion de­signer! Ran­nvi­jay Singh is rear­ing to go with the new feather in his cap – his cloth­ing la­bel ‘Dis­rupt – Defy Or­di­nary’. We hear that his fash­ion la­bel is ex­clu­sively carved out, defin­ing his free and wild-spir­ited per­son­al­ity. It’s go­ing to be all about orig­i­nal­ity, we are told. As for the name ‘Dis­rupt – Defy Or­di­nary’, the la­bel boasts of ‘dis­rupt’ing the fash­ion in­dus­try with styles that will stand out from the crowd and will cater to the mis­fits and go-get­ters. Ran­nvi­jay has co-founded the la­bel with Sha­keef Khan and Ku­mar Doshi. Talk­ing about his foray into fash­ion cou­ture, Ran­nvi­jay says, “Fash­ion should al­ways be ef­fort­less, yet cool. The key idea was to com­bine our con­cept of dis­rup­tion along with the new-age au­di­ence. Through Dis­rupt, we aim to dis­rupt the ca­sual wear mar­ket and make a mark by of­fer­ing qual­ity gar­ments to all.” Watch out for Dis­rupt’s de­but col­lec­tion, which will soon be out on www.dis­rupt­brand.com along with other fash­ion e-com­merce mar­ket­places.

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