Juice It Up With Shilpa

Society - - PRIVILEGED INFORMATION -

SHILPA SHETTY Kun­dra has proved to be quite the cru­sader for the cause of fit­ness and healthy liv­ing. She has not only gone on to pro­mote healthy eat­ing, her yoga videos pro­vide the re­quired in­sight into a whole­some ex­er­cise rou­tine and well­ness. The lis­som ac­tress, who is the brand am­bas­sador of B Nat­u­ral Juices (from the ITC Foods Divi­sion), is now pledg­ing to make the pack­aged juice brand ‘con­cen­trate free’. Shilpa be­lieves that this is a pos­i­tive step to a bet­ter life­style choice and will en­cour­age peo­ple to go for nu­tri­tious prod­ucts for them­selves and their fam­i­lies. With this par­a­digm shift, the brand en­deav­ours to of­fer its con­sumers, juices bev­er­ages that are made from fruit pulp and not from fruit con­cen­trate. The shift is the re­sult of a vow taken by ITC Foods Divi­sion to make its en­tire fruit bev­er­age port­fo­lio a ‘Not from Con­cen­trate’ range.

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