Juice It Up With Shilpa
SHILPA SHETTY Kundra has proved to be quite the crusader for the cause of fitness and healthy living. She has not only gone on to promote healthy eating, her yoga videos provide the required insight into a wholesome exercise routine and wellness. The lissom actress, who is the brand ambassador of B Natural Juices (from the ITC Foods Division), is now pledging to make the packaged juice brand ‘concentrate free’. Shilpa believes that this is a positive step to a better lifestyle choice and will encourage people to go for nutritious products for themselves and their families. With this paradigm shift, the brand endeavours to offer its consumers, juices beverages that are made from fruit pulp and not from fruit concentrate. The shift is the result of a vow taken by ITC Foods Division to make its entire fruit beverage portfolio a ‘Not from Concentrate’ range.