Su­nita Gupta: Sil­ver Pairs Well With Di­a­monds

The Big Door, a 7,000 sq ft re­tail bou­tique in Mumbai started by Vivek and Su­nita Gupta in Mumbai late last year, is a store­house of eclec­tic In­dian jew­ellery, hand­made dé­cor, and arte­facts. SU­NITA GUPTA of­fers rea­sons why de­signer sil­ver jew­ellery up­stag

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From the time you set up in Oc­to­ber last year, have you seen any surge in sil­ver jew­ellery sales?

The re­sponse to our sil­ver jew­ellery col­lec­tion has been good as it is priced bet­ter than gold jew­ellery and still holds good as an in­vest­ment. We have seen a rise in sales with cus­tomers opt­ing for both tra­di­tional and con­tem­po­rary sil­ver jew­ellery.

Why does sil­ver win over gold in cer­tain de­signs?

Some­times, cer­tain sil­ver jew­ellery pieces can look classier and more ex­pen­sive than gold or­na­ments. In fact, di­a­monds set in sil­ver de­signs look much more taste­ful than in gold. For

the same rea­son, we have a wide range of Vic­to­rian jew­ellery set in sil­ver with pre­cious and semi-pre­cious stones and un­cut di­a­monds.

What is the most pop­u­lar range in sil­ver?

Our col­lec­tions are in­tri­cately de­signed and we also show­case clas­sic pieces, so our cus­tomers have no price re­stric­tions when pur­chas­ing such pieces as they are for a life­time. But for gift­ing pur­poses many clients pick up pieces priced from I5,000 -


What do they gen­er­ally buy?

We have a wide range of neck­pieces, ear­rings, cuffs, rings, key chains, bracelets, and smaller ar­ti­cles like sin­door (vermillion) boxes, frames, wa­ter sprin­klers, can­dle stands and more. Our state­ment ear­rings and neck­pieces are very highly favoured. Our col­lec­tion is in­spired by the Mughal and Raj pe­ri­ods with heir­loom pieces that can be passed on to gen­er­a­tions to come. Lo­cals and NRIs with their love for In­dian her­itage adore ev­ery­thing that harks back to the past and aspire to own these one-off jew­ellery pieces.

What kind of gem­stones do you gen­er­ally use in your de­signs?

We use pre­cious gem­stones like ru­bies, emer­alds, sap­phires, and semi-pre­cious stones like amethyst, rose quartz, cor­nelian pearl, green onyx, turquoise and gar­net.

Our col­lec­tion is in­spired by the Mughal and Raj pe­ri­ods with heir­loom pieces that can be passed on to gen­er­a­tions to come.”

A lav­ish sil­ver neck­lace set with tour­ma­lines, cit­rine, kynite, crys­tal and pearls.

Gold-plated sil­ver wo­ven bangle.

Stylised gold-plated sil­ver ear­rings with pais­ley mo­tifs.

Vic­to­rian neck­lace set with polkis.

Sil­ver cuff topped with a gemmy flo­ral mo­tif.

Cres­cent-shaped dan­glers ac­cented with polkis.

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