Rio Tinto Tech­nol­ogy Of­fers Vir­tual Tour Of Di­avik Mine

Solitaire - - SPECTRUM -

Rio Tinto Di­a­monds is bring­ing the mine to the mar­ket­place by us­ing in­no­va­tive Ocu­lus Rift tech­nol­ogy to pro­vide an in­ter­ac­tive vir­tual jour­ney into its Di­avik di­a­mond mine in the re­mote North­west Ter­ri­to­ries of Canada. The Ocu­lus Rift de­buted at the Rio Tinto booth at the JCK Lux­ury Show in Las Ve­gas on May 27.

Rio Tinto has part­nered with New York-based Bravo Me­dia Inc. to cus­tom de­sign the Ocu­lus Rift ex­pe­ri­ence. Ocu­lus Rift, a vir­tual re­al­ity head­set, pro­vides a com­pletely im­mer­sive, com­puter-gen­er­ated en­vi­ron­ment that al­lows the user to fly above the coast of Canada and land at the Di­avik di­a­mond mine. From here the user is taken on an in­ter­ac­tive jour­ney down the mine.

Brandee Dal­low, man­ager of Rio Tinto Di­a­monds North Amer­i­can rep­re­sen­ta­tive of­fice, said, “The in­ter­ac­tive tech­nol­ogy brings to life the min­ing ex­pe­ri­ence in a very com­pelling way. Our goal in show­cas­ing Ocu­lus Rift at this year’s JCK Show is to start the di­a­logue with our cus­tomers and other mem­bers of the di­a­mond jew­ellery in­dus­try about the new ap­proaches avail­able to bet­ter cap­ture the next gen­er­a­tion con­sumer.”

Rio Tinto Di­a­monds has a long track record of har­ness­ing tech­nol­ogy and in­no­va­tion to cre­ate value in the di­a­mond in­dus­try in­clud­ing X-ray sort­ing ma­chines, laser tech­nol­ogy to pre­pare di­a­monds for cut­ting and pol­ish­ing as well as in­no­va­tive so­lu­tions in min­ing, pro­cess­ing and re­new­able en­ergy.

“It is im­por­tant for the di­a­mond in­dus­try, from the trade through to the fi­nal con­sumer, to gain an un­der­stand­ing of where Rio Tinto’s di­a­monds come from and how they are mined. The mine to mar­ket story is very im­por­tant to us and so we are de­lighted to present this new tool to the in­dus­try,” said Dal­low.

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