Solitaire - - PLATINUM TRENDS -

Con­sumer tribe: Data Be­liev­ers

This seg­ment be­lieves in sta­tis­tics and tracks in­for­ma­tion. This tribe un­der­stands that im­ages to­day evolve and are ma­nip­u­lated through fil­ters — en­hanc­ing, dis­sect­ing, de­con­struct­ing, dis­tort­ing, in­ter­weav­ing, tear­ing apart, strip­ping back and lay­er­ing the orig­i­nals. They em­brace in­no­va­tions such as 3D print­ing in their homes and ex­pect brands and re­tail­ers to keep up with their level of tech­no­log­i­cal en­gage­ment with the world. DIG­I­TAL FAN­TASY - The way we look at the world is chang­ing. A ma­chine does not dif­fer­en­ti­ate be­tween the an­i­mate and the inan­i­mate, the beau­ti­ful and the ugly. This is in­flu­enc­ing the aes­thetic of de­sign to­day. New graphic styles con­vey the mes­sage im­me­di­ately and the use of solid colour blocks is dig­i­tally-in­spired. Ex­plor­ing the full spec­trum of syn­thetic ef­fects, dig­i­tal ide­ol­ogy and mod­ern tech­niques and a sense of hu­mour is key to pro­duce pieces in in­cred­i­bly pre­cious ma­te­ri­als and rep­re­sent im­mense value for a new gen­er­a­tion of con­sumers.

De­sign hooks adapted from the trend – Dig­i­tal Fan­tasy

• Fu­tur­is­tic Beauty - Pow­er­ful shapes com­bined with dra­matic colours to cre­ate a fu­tur­is­tic, some­times sur­real look.

• Dis­torted Planes - Cel­e­brate what seem to be vis­ual ac­ci­dents: dis­tor­tions, dig­i­tal dust, glitches and “ghosts in the ma­chine” – the strange traces tech­nol­ogy leaves be­hind. Com­puter-pre­ci­sion is also con­veyed with laser-cut or per­fo­rated lat­tices and grids for a fine plat­inum fin­ish. Stones and gems are also moved just slightly ‘off’ to cre­ate un­ex­pected pat­terns.

• Pix­e­lated - Cre­ate an ef­fect sim­i­lar to mag­ni­fied pix­els on a screen with the mal­leable qual­i­ties of plat­inum. Digitised mo­tifs and pat­terns cre­ate sur­face in­ter­est as well as mov­ing and adapt­able sur­faces like this ring that ex­pands to be­come a bracelet.

• Odd Rep­e­ti­tion - Geo­met­ric shapes ap­pear as re­peat pat­terns and three-di­men­sional forms.

• Faceted - The im­por­tance of QR codes has be­come main­stream and ma­te­ri­als are be­com­ing more play­ful and in­ter­ac­tive with in­te­grated sen­sors. The signs and sym­bols – the dig­i­tal vo­cab­u­lary of these new tools are also in­spir­ing a sharp use of graphic lines and in­ci­sions in non-dig­i­tal prod­ucts for fu­tur­is­tic, multi-faceted sur­faces.

• Sim­ple Ge­om­e­try - Prod­ucts can be per­ceived from mul­ti­ple per­spec­tives: mir­rors, prisms, facets and geo­met­rics are key. Bound­aries be­tween the vir­tual and the real have all be­come blurred and in­ter­change­able. There is a fad­ing of edges and sur­faces seem to go on in­fin­itely.

• Pop Art - Mix plat­inum with syn­thetic ma­te­ri­als to jux­ta­pose sur­face tex­tures and colour in a fun Pop- Art take on mod­ern de­sign. Jew­ellery de­sign­ers are also in­creas­ingly in­spired by shapes from other in­dus­tries such as car parts or tech­ni­cal ma­chin­ery.

• Su­per Min­i­mal - And fi­nally if in­ter­pret­ing the dig­i­tal into phys­i­cal form is too much for some con­sumers a su­per-min­i­mal­ism is also di­rec­tional in this world of sim­ple mes­sages and uni­sex sen­si­bil­i­ties.

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