Pure Gold Jewellers Rolls Out New Retail Design
Pure Gold Jewellers has rolled out a new store concept design by a London-based international retail design firm. The new modern store design is especially targeted at the millennials and offers an engaging shopping experience enhanced by technological features.
Karim Merchant, CEO & MD of Pure Gold Jewellers, said, “All our outlets will now embrace innovative use of technology through digital screens and interactive tables, taking shopping experience to a new level. The main objective is to establish an endearing connection with the new generation who are technology savvy, and at the same time stay in touch with our more mature customers. When entering our new shops, customers are led into a world of elegance and modernity where they can browse through our collection with ease. The outlets also feature a delicate colour scheme and the lighting presents our exquisite jewellery pieces in the best possible light.”
The first Pure Gold Jewellers store to adapt the new design concept is the latest store in Manar Mall, Ras Al Khaimah. All other existing stores and soon-to-beopened stores will also follow the same designs and features.