Pure Gold Jew­ellers Rolls Out New Re­tail De­sign

Solitaire - - SPECTRUM -

Pure Gold Jew­ellers has rolled out a new store con­cept de­sign by a Lon­don-based in­ter­na­tional re­tail de­sign firm. The new mod­ern store de­sign is es­pe­cially tar­geted at the mil­len­ni­als and of­fers an en­gag­ing shop­ping ex­pe­ri­ence en­hanced by tech­no­log­i­cal fea­tures.

Karim Mer­chant, CEO & MD of Pure Gold Jew­ellers, said, “All our out­lets will now em­brace in­no­va­tive use of tech­nol­ogy through dig­i­tal screens and in­ter­ac­tive ta­bles, tak­ing shop­ping ex­pe­ri­ence to a new level. The main ob­jec­tive is to es­tab­lish an en­dear­ing con­nec­tion with the new gen­er­a­tion who are tech­nol­ogy savvy, and at the same time stay in touch with our more ma­ture cus­tomers. When en­ter­ing our new shops, cus­tomers are led into a world of el­e­gance and moder­nity where they can browse through our col­lec­tion with ease. The out­lets also fea­ture a del­i­cate colour scheme and the light­ing presents our ex­quis­ite jew­ellery pieces in the best pos­si­ble light.”

The first Pure Gold Jew­ellers store to adapt the new de­sign con­cept is the lat­est store in Ma­nar Mall, Ras Al Khaimah. All other ex­ist­ing stores and soon-to-beopened stores will also fol­low the same de­signs and fea­tures.

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