Krizz Opens Showrooms In Coimbatore & Visakhapatnam
Krizz, a unit of Kanishk Gold Pvt. Ltd. has now opened B2B showrooms in Coimbatore and Visakhapatnam.
Observing the ever increasing demand for gold, gaps and market behaviour in the gold jewellery segment over the years, Kanishk Gold diversified from retail outlet and stepped into jewellery manufacturing.
Bhupesh Jain, CMD, Krizz envisioned a jewellery manufacturing unit, where the working conditions would be good, safe and at par with global standards in addition to maintaining consistency in quality of products.
With a team of about 25 people, a production facility was started with focus on R&D for creating the alloy, design, polishing, etc and in 2010 Krizz began its first jewellery manufacturing unit on a five-acre parcel of land at Kanchipuram. Since then Krizz has introduced the latest technology in casting and chain making to manufacture lightweight jewellery.
The B2B brand will soon open showrooms in Vijayawada and Madurai. Krizz plans to open 53 B2B showrooms between 2016 and 2017 in India and abroad.