Krizz Opens Show­rooms In Coim­bat­ore & Visakhapatnam

Solitaire - - SPECTRUM -

Krizz, a unit of Kan­ishk Gold Pvt. Ltd. has now opened B2B show­rooms in Coim­bat­ore and Visakhapatnam.

Ob­serv­ing the ever in­creas­ing de­mand for gold, gaps and mar­ket be­hav­iour in the gold jew­ellery seg­ment over the years, Kan­ishk Gold di­ver­si­fied from re­tail out­let and stepped into jew­ellery man­u­fac­tur­ing.

Bhu­pesh Jain, CMD, Krizz en­vi­sioned a jew­ellery man­u­fac­tur­ing unit, where the work­ing con­di­tions would be good, safe and at par with global stan­dards in ad­di­tion to main­tain­ing con­sis­tency in qual­ity of prod­ucts.

With a team of about 25 peo­ple, a pro­duc­tion fa­cil­ity was started with fo­cus on R&D for cre­at­ing the al­loy, de­sign, pol­ish­ing, etc and in 2010 Krizz be­gan its first jew­ellery man­u­fac­tur­ing unit on a five-acre par­cel of land at Kanchipu­ram. Since then Krizz has in­tro­duced the lat­est tech­nol­ogy in cast­ing and chain mak­ing to man­u­fac­ture light­weight jew­ellery.

The B2B brand will soon open show­rooms in Vi­jayawada and Madu­rai. Krizz plans to open 53 B2B show­rooms be­tween 2016 and 2017 in In­dia and abroad.

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