LJOW Launches New Precious Metal ‘Lumineux Uno’
After a few years of extensive metallurgy research and testing, Unolux Metallo Valenza S.R.L has developed a new age metal termed as ‘Lumineux Uno’ for the millennia generation. The exclusive marketing, trading and distribution rights for Asia Pacific and the USA regions have been awarded to ‘‘Leading Jewelers of the World (LJOW), a company incorporated in USA for providing marketing, sales and service platform to the large number of independent retailers in USA.
Lumineux Uno is a premium luxury metal amalgamation of gold, platinum, palladium and silver that consists 95.5% of pure precious metals.
In India, Lumineux Uno will primarily be available in the form of bars and coins and will prove to be a reliable investment commodity as the price volatility is anticipated to be much lower than the investment in the individual metals. It offers the durability and beauty of gold and platinum at a fraction of their prices. Lumineux Uno will have authorised third party XRF certification.
The new metal Lumineux Uno will be distributed through LJOW India through its exclusive agents and distributors across top 50 towns and cities of India.
Its lustre and resilience renders well for intricate jewellery designing and manufacturing and the excitement from the retail for advance orders of Princess jewellery crafted with Lumineux Uno has been highly encouraging.
Said Sanjeev Agrawal, director of LJOW, “The price of gold in India has seen the highest jump in the recent months – an increase of over $200 per ounce because of global investment demand following the UK votes favouring exit from EU. So while the investor community is very pleased with this global phenomenon making gold and silver as all-time favourites for investment returns, the Indian retail trade and consumer is faced with some amount of disappointment with the gold jewellery prices sky rocketing.
“Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher lustre; is sharper and more malleable, and at a far more affordable price than gold and platinum and more precious than silver.”
The pricing for Lumineux Uno would be between I120 and I125 per gram at present. At launch, the sell rate would be I125 per gram and buy rate at I122 per gram.
The Lumineux Uno website will offer the daily buying and selling price for the interested investor community and the retailer, wholesalers, etc.
Lumineux Uno will be promoted in India by Leading Jewelers of the World with an aggressive promotional campaign in print, magazine and social media.