LJOW Launches New Pre­cious Metal ‘Lu­mineux Uno’

Solitaire - - SPECTRUM -

Af­ter a few years of ex­ten­sive met­al­lurgy re­search and test­ing, Unolux Me­tallo Valenza S.R.L has de­vel­oped a new age metal termed as ‘Lu­mineux Uno’ for the mil­len­nia gen­er­a­tion. The ex­clu­sive mar­ket­ing, trad­ing and dis­tri­bu­tion rights for Asia Pa­cific and the USA re­gions have been awarded to ‘‘Lead­ing Jewel­ers of the World (LJOW), a com­pany in­cor­po­rated in USA for pro­vid­ing mar­ket­ing, sales and ser­vice plat­form to the large num­ber of in­de­pen­dent re­tail­ers in USA.

Lu­mineux Uno is a pre­mium lux­ury metal amal­ga­ma­tion of gold, plat­inum, pal­la­dium and sil­ver that con­sists 95.5% of pure pre­cious met­als.

In In­dia, Lu­mineux Uno will pri­mar­ily be avail­able in the form of bars and coins and will prove to be a re­li­able in­vest­ment com­mod­ity as the price volatil­ity is an­tic­i­pated to be much lower than the in­vest­ment in the in­di­vid­ual met­als. It of­fers the dura­bil­ity and beauty of gold and plat­inum at a frac­tion of their prices. Lu­mineux Uno will have au­tho­rised third party XRF cer­ti­fi­ca­tion.

The new metal Lu­mineux Uno will be dis­trib­uted through LJOW In­dia through its ex­clu­sive agents and distrib­u­tors across top 50 towns and cities of In­dia.

Its lus­tre and re­silience ren­ders well for in­tri­cate jew­ellery de­sign­ing and man­u­fac­tur­ing and the ex­cite­ment from the re­tail for ad­vance or­ders of Princess jew­ellery crafted with Lu­mineux Uno has been highly en­cour­ag­ing.

Said San­jeev Agrawal, di­rec­tor of LJOW, “The price of gold in In­dia has seen the high­est jump in the re­cent months – an in­crease of over $200 per ounce be­cause of global in­vest­ment de­mand fol­low­ing the UK votes favour­ing exit from EU. So while the in­vestor com­mu­nity is very pleased with this global phe­nom­e­non mak­ing gold and sil­ver as all-time favourites for in­vest­ment re­turns, the In­dian re­tail trade and con­sumer is faced with some amount of dis­ap­point­ment with the gold jew­ellery prices sky rock­et­ing.

“Lu­mineux Uno is an in­no­va­tion that prom­ises to pro­vide an al­ter­na­tive pre­cious metal with a higher lus­tre; is sharper and more mal­leable, and at a far more af­ford­able price than gold and plat­inum and more pre­cious than sil­ver.”

The pric­ing for Lu­mineux Uno would be be­tween I120 and I125 per gram at present. At launch, the sell rate would be I125 per gram and buy rate at I122 per gram.

The Lu­mineux Uno web­site will of­fer the daily buy­ing and sell­ing price for the in­ter­ested in­vestor com­mu­nity and the re­tailer, whole­salers, etc.

Lu­mineux Uno will be pro­moted in In­dia by Lead­ing Jewel­ers of the World with an ag­gres­sive pro­mo­tional cam­paign in print, mag­a­zine and so­cial me­dia.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.