Swarovski Pro­motes Ster­ling Sil­ver Jew­ellery

Solitaire - - SPECTRUM -

Swarovski Gem­stones sup­ported a busi­ness net­work­ing evening and fashion show or­gan­ised by the Ster­ling Sil­ver Jew­ellery As­so­ci­a­tion (SSJA) on Au­gust 6 at JW Mar­riott in Mum­bai. The pri­mary aim of SSJA Sil­ver Nite was to pro­mote 925 ster­ling sil­ver jew­ellery.

The show fea­tured top mod­els and Bol­ly­wood celebrities, in­clud­ing Shibani Kashyap, Payal Ro­hatgi, Preetika Rao, Clau­dia, Sana Khan and An­jana Sukhani. Malaika Arora Khan was the show stop­per. They wore out­fits de­signed by fashion de­signer Ar­chana Kochhar.

Ra­jen­dra Jain, man­ag­ing di­rec­tor, Swarovski Gem­stones, In­dia, said, “A lit­tle late to the show, but sil­ver has re­ally po­si­tioned its game among the pre­cious me­tals! To­day, sil­ver jew­ellery is on the run­way like never be­fore. Style, the price of gold, and a grow­ing mar­ket for mid-priced jew­ellery have led many jewellers, brands and de­sign­ers to turn to sil­ver as their medium of choice. From Tiffany to Am­ra­pali, Jew­els Em­po­rium, Sil­ver Em­po­rium, Diosa, Salasar Balaji, E-de­sign, Mahi and Tiara Fashion Jew­ellery, sil­ver is be­com­ing an in­ter­na­tional su­per­star in the fashion world.”

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