The initiative will roll out in October during the festive season and will continue for three months.
Tell us more about Forevermark’s designer collaborations.
The designers bring in their own perspective. We launched a collection with Bibhu Mohapatra in April and will soon launch a collection with couturier Sabyasachi Mukherjee in September. The collection has a vintage appeal and draws on the aesthetics of the art deco era, particularly the 1920s to 1940s. The collection focuses only on earrings and rings. Forevermark’s merchandising strategy for Bibhu Mohapatra’s collection is different; currently, it is available only in two stores. The response is very decent and it should pick up in the coming months. Soon the collection will be available in eight stores.