The ini­tia­tive will roll out in Oc­to­ber dur­ing the fes­tive sea­son and will con­tinue for three months.

Solitaire - - INDUSTRY INSIGHT -

Tell us more about Forever­mark’s de­signer col­lab­o­ra­tions.

The de­sign­ers bring in their own per­spec­tive. We launched a col­lec­tion with Bibhu Mo­ha­p­a­tra in April and will soon launch a col­lec­tion with cou­turier Sabyasachi Mukher­jee in Septem­ber. The col­lec­tion has a vintage ap­peal and draws on the aes­thet­ics of the art deco era, par­tic­u­larly the 1920s to 1940s. The col­lec­tion fo­cuses only on ear­rings and rings. Forever­mark’s mer­chan­dis­ing strat­egy for Bibhu Mo­ha­p­a­tra’s col­lec­tion is dif­fer­ent; cur­rently, it is avail­able only in two stores. The re­sponse is very de­cent and it should pick up in the com­ing months. Soon the col­lec­tion will be avail­able in eight stores.

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