Vicenzaoro Jewellery Show Realigns Dates
Fiera di Vicenza announced strategic changes to its 2017 calendar of the Vicenzaoro jewellery trade shows that will enable the events to support dynamic growth in international gold and jewellery trade.
Vicenzaoro January is now slated from 20 to 25, and Vicenzaoro September will be shifted to the end of the month from the 23rd to the 27th. The September show will now coincide with Milan Fashion Week. Consequently, Italy will be the international hub of fashion and jewellery in September 2017, favouring a systematic approach that spotlights the best of Italian luxury, all in one place.
Through the DV Global Link LLC joint venture between the Fiera di Vicenza and the Dubai World Trade Centre, significant new changes are also taking centre stage at the Vicenzaoro Dubai international jewellery show. The show will be shifted from spring to late fall, scheduled for 15-18 November in order to support November-March high season sales in the Middle East.
Vicenzaoro Dubai 2017 will also feature a revamped format reinforcing the show’s role as a strategic springboard for the international jewellery community. The show will indeed double its target markets, opening to the public whilst providing a new and exclusive space for trade professionals, thus preserving the B2B spirit that has always set the Vicenzaoro jewellery shows apart.
With the September event scheduled at the end of the month, the 2017 calendar will also leave room to expand the exhibition offering to promote Made In Italy brands. For this purpose, the blueprint for a third Italian show is now being finalised for late spring, with the aim to strengthen relations between Italian and classified international gold and jewellery companies. A momentous task, this calls for the addition of a third annual show in order to cover all Made in Italy jewellery categories nationwide.