IIJS Reg­is­ters Record-break­ing Sales

The over­whelm­ingly pos­i­tive feed­back from ex­hibitors and vis­i­tors pegs IIJS 2017 as one of the best ever. Though gold jew­ellery sales shot through the roof, good sales were re­ported across the cat­e­gories of stud­ded di­a­mond and gem­stone jew­ellery as well a

Solitaire - - CON­TENTS - Here’s a de­tailed re­port by SOLI­TAIRE IN­TER­NA­TIONAL.

The 34th edi­tion of the GJEPC’s flag­ship trade show, the In­dia In­ter­na­tional Jew­ellery Show (IIJS) Premier, was held at the Bom­bay Ex­hi­bi­tion Cen­tre from July 27th to 31st 2017. Over 1,200 ex­hibitors from across the coun­try con­verged in Mum­bai to show­case their strength in gems and jew­ellery to the 35,000 trade vis­i­tors from In­dia and abroad.

The coun­try’s premier jew­ellery show has been ex­pand­ing year-on-year but still com­mands a long wait­list thanks to the high rate of booth re­ten­tion at the show. This year, the GJEPC en­hanced the IIJS's ca­pac­ity to in­clude 160 new booths, pri­mar­ily of­fer­ing man­u­fac­tur­ers who have been on the wait­ing list for many years, space at the show. The ex­pan­sion took the to­tal num­ber of booths to 2,200. The show also ex­panded the booth space for its ex­ist­ing ex­hibitors.

Last year, the ma­chin­ery sec­tion was re­lo­cated to The Lalit Ho­tel to ac­com­mo­date more ma­chin­ery ex­hibitors and to carve a ded­i­cated space for ma­chin­ery and tech­no­log­i­cal up­dates. This year, too, the ma­chin­ery sec­tion was housed at The Lalit Ho­tel from July 28th to 31st, and hosted more than 120 ex­hibitors from In­dia, Italy, Turkey, USA, Ger­many, UK and UAE.

GJEPC pledges $2mn to DPA

The show was in­au­gu­rated by Manoj Dwivedi, joint sec­re­tary, depart­ment of com­merce, min­istry of com­merce and in­dus­try; Alan Chirg­win, vice pres­i­dent, sales and mar­ket­ing (cop­per and di­a­monds), Rio Tinto; and singer Anu­radha Paud­wal.

Dur­ing the open­ing cer­e­mony, the GJEPC signed an MoU with the Di­a­mond Pro­duc­ers As­so­ci­a­tion (DPA) and pledged $2 mil­lion to­wards the pro­mo­tion of di­a­monds across the world, thus push­ing the DPA’s to­tal spend in 2017 to $59 mil­lion. DPA’s CEO Jean-Marc Lieber­herr had an­nounced the night be­fore at the Pre­lude to IIJS event that the DPA would roll out a di­a­mond pro­mo­tion plan for In­dia in the month of Oc­to­ber this year.

In his key­note ad­dress, GJEPC chair­man Praveen­shankar Pandya was happy to an­nounce that the Coun­cil had been work­ing closely with DPA to take di­a­mond pro­mo­tions to an­other level. Pandya said, “IIJS not only show­cases the needs of the mar­kets, but presents in­no­va­tive so­lu­tions and meth­ods to be one step ahead of the com­pe­ti­tion. It is the nerve cen­tre for in­no­va­tions and new de­vel­op­ments in the gem and jew­ellery in­dus­try.”

Pandya added, “The In­dian in­dus­try has the largest work­force for mak­ing hand­crafted pieces in the gold jew­ellery seg­ment. There is an ur­gent need to up­grade th­ese work­ers at par with their di­a­mond in­dus­try coun­ter­parts. The build­ing of

This year, the GJEPC en­hanced the IIJS's ca­pac­ity to in­clude 160 new booths, pri­mar­ily of­fer­ing man­u­fac­tur­ers who have been on the wait­ing list for many years, space at the show. The ex­pan­sion took the to­tal num­ber of booths to 2,200. The show also ex­panded the booth space for its ex­ist­ing ex­hibitors.”

modern, well-equipped fac­to­ries and jew­ellery parks is a must! A plan to achieve this goal is also on the anvil.”

Wel­com­ing Alan Chirg­win, Pandya noted, “Our coun­try is thank­ful to Rio Tinto for pro­vid­ing large quan­ti­ties of rough for the last three decades. And we, in turn, have been able to turn ‘near gems’ to gem-qual­ity di­a­monds and have been pro­vid­ing large quan­ti­ties of smalls to the world. This has cre­ated a huge labour force in In­dia.”

He also urged the banks to ex­tend loans to small and medium busi­nesses in the in­dus­try to help the over­all growth of this sec­tor. In keep­ing with the vi­sion of Prime Min­is­ter Naren­dra Modi, Pandya said, “By 2022, I would like In­dia to be the top gold jew­ellery ex­porter in the world.”

While ac­knowl­edg­ing that the in­dus­try had achieved great mile­stones, Dwivedi called on its lead­ers to aim for even greater heights. “The gov­ern­ment is in­ter­ested in sec­tors that gen­er­ate em­ploy­ment, es­pe­cially the SMEs, as this is in the best in­ter­est of the econ­omy. The gov­ern­ment is con­stantly en­gaged with the in­dus­try to make sev­eral re­forms suc­cess­ful, in­clud­ing the re­cently in­tro­duced GST.

“It’s a big re­form and the tran­si­tional phase poses sev­eral chal­lenges, but this is es­sen­tial as we need to grow with trans­parency, gen­er­at­ing em­ploy­ment by tak­ing the small part­ners along.”

The call to pro­mote hand­made jew­ellery, SMEs, and in­tro­duce an el­e­ment of de­sign and fin­ish to make us in­ter­na­tion­ally com­pet­i­tive are three goals that our PM wants us to col­lec­tively achieve, Dwivedi noted.

Brisk sales

IIJS gen­er­ated a pos­i­tive vibe on the show floor with many ex­hibitors from the gold sec­tion hav­ing done 100% busi­ness with all stocks or­dered! In gen­eral, feed­back from ex­hibitors and vis­i­tors was ex­tremely pos­i­tive, Pandya noted, adding, “This time around the larger cus­tomers seem to have a big ap­petite and foot­falls, too, are much higher than last year.

“Jewellers and man­u­fac­tur­ers have faced sev­eral is­sues in the past twelve months such as de­mon­eti­sa­tion fol­lowed by GST, but it hasn’t damp­ened spir­its. In fact, de­mon­eti­sa­tion has in­creased trans­parency and e-busi­ness via bank trans­fers and has re­duced de­pen­dency on cash trans­ac­tions. We are hav­ing teething prob­lems with the in­tro­duc­tion of GST, but they are not in­sur­mount­able. We only need to iron out the pro­ce­dural aspects and I’m con­fi­dent that they will be re­solved in the next few months.”

Pandya in­formed about the for­ma­tion of the In­ter­na­tional Di­a­mond Mon­i­tor­ing Com­mit­tee (IDMC), whose main goal will be to cre­ate a sep­a­rate foot­print for nat­u­ral di­a­monds away from syn­thetic di­a­monds. The Com­mit­tee, which will con­vene in Hong Kong dur­ing the Septem­ber show, will com­prise bod­ies such as the DPA, WFDB, AWDC, Signet, BDB, GJF and GJEPC among sev­eral oth­ers.

WFDB pres­i­dent Ernie Blom said, “I am de­lighted that we reached a num­ber of de­ci­sions re­gard­ing the new panel’s aims. It will have com­pre­hen­sive ob­jec­tives, in­clud­ing the mon­i­tor­ing of trends and in­stances of non-dis­clo­sure of syn­thet­ics, threats to the polished di­a­mond sec­tor, and agree­ing on the most ef­fec­tive de­tec­tion de­vices for trade mem­bers.

“We stress that we do not have any ob­jec­tion to trad­ing in syn­thetic stones, only that they are fully dis­closed so that con­sumer con­fi­dence in our prod­uct is not dam­aged in any way. I am very pleased to sup­port this ini­tia­tive pro­posed by the GJEPC, which is a WFDB mem­ber, to­gether with the BDB. Th­ese are the kind of steps that will en­able con­sumers to have full con­fi­dence in di­a­mond jew­ellery.”

Cou­ture seg­ment

De­sign was the fo­cus and key sales driver at the premier show. Most man­u­fac­tur­ers that Soli­taire met in the Cou­ture seg­ment had some­thing novel to of­fer in terms of de­sign, tech­niques or in­no­va­tion. With GST com­ing into force, and price points on pre­cious metal hav­ing evened out across the coun­try, de­sign in jew­ellery seems to be the only dif­fer­en­tia­tor that at­tracts buy­ers.

Jewel Ace, Jaipur, in­tro­duced a new brand ti­tled Naza­kat that con­sisted of polki jew­ellery en­hanced with de­tailed chi­trai work. Justin Varkey, founder and CEO of the com­pany, in­formed, “We have been us­ing the high­est qual­ity of polkis, orig­i­nal African longido stones and South Sea pearls with fine enam­els to heighten the beauty of the pieces. A lot of geo­met­ric pat­terns have also been in­tro­duced in our thewa col­lec­tion. In the di­a­mond range, we pre­sented a va­ri­ety of coat pins and cuf­flinks for men, and 300 small de­signer jew­ellery items for women – from earrings that have flip-over posts to rings that can be worn in three dif­fer­ent ways and more.”

N.M. Karel, New Delhi, show­cased a fresh col­lec­tion of ban­gles and light­weight neck­laces be­tween 60 and 80 grams. Owner D.D. Karel said, “Light­weight jew­ellery be­low R2 lakh moved well be­cause of the PAN card re­stric­tion. Con­sumers to­day want to buy jew­ellery un­der this

With GST com­ing into force, and price points on pre­cious metal hav­ing evened out across the coun­try, de­sign in jew­ellery seems to be the only dif­fer­en­tia­tor that at­tracts buy­ers.”

Renowned jew­ellery de­signer and gem­mol­o­gist Farah Khan Ali launched In­de­pen­dent Ge­mo­log­i­cal Lab­o­ra­to­ries (IGL) ed­u­ca­tion pro­grammes for the trade as well as con­sumers dur­ing the IIJS. The de­signer wished IGL suc­cess with its ed­u­ca­tional pro­grammes at the launch. IGL of­fers com­pre­hen­sive grad­u­ate pro­grammes in di­a­mond grad­ing, gem­stone iden­ti­fi­ca­tion, jew­ellery de­sign and re­tail sell­ing skills. Tai­lor-made cour­ses and re­tail sales de­vel­op­ment pro­grammes are also avail­able on de­mand.

De­vika Gid­wani, COO of IGL, Mum­bai, noted, “Ed­u­ca­tion, train­ing and in­tegrity are es­sen­tial for a suc­cess­ful ca­reer in the gems and jew­ellery busi­ness and In­de­pen­dent’s Lab classes will fo­cus on th­ese very aspects and help peo­ple with an in­ter­est in gem­mol­ogy to be­come masters of the trade – con­fi­dent of their skills that will help them to go out and build suc­cess­ful careers with knowl­edge, skill and con­fi­dence. Hands-on train­ing and one-onone in­struc­tion will help stu­dents gain knowl­edge and ex­pe­ri­ence to be suc­cess­ful in our in­dus­try.”

price bracket, but also want good de­sign ele­ments and they pre­fer buy­ing a va­ri­ety of smaller jew­ellery pieces rather than in­vest­ing in an ex­pen­sive piece. Fu­sion jew­ellery, which we have been do­ing for many years, is be­com­ing pop­u­lar. On the other hand, enam­elled jew­ellery is not com­mer­cially vi­able – at least for us.”

PGI In­dia’s Evara bri­dal line veered to­wards an “out of the locker” and youth­ful jew­ellery col­lec­tion with min­i­mal ele­ments with the thrust on wear­a­bil­ity quo­tient. Two-tone bracelets and rings con­sist­ing of pink gold and plat­inum, matte fin­ish pen­dants, and plat­inum ball chains that twin­kled like di­a­monds were on dis­play.

Clean lines and an aes­thetic com­bi­na­tion of geo­met­ric pat­terns and or­ganic mo­tifs were trend­ing at the show. The mil­len­ni­als pre­fer un­fussy and simple sil­hou­ettes, noted Man­ish Shah, owner of The Cap­puc­cino Col­lec­tion. Apart from the big three gem­stones, Shah said, pink colour gem­stones are in vogue. South Sea pearls and Ja­panese ball chains were teamed with di­a­mond mo­tifs to am­plify the piece and of­fer value to price-sen­si­tive con­sumers.

Keep­ing with the times, In­tergem Ex­ports, which is known for its nat­u­ral fancy colour di­a­mond jew­ellery, pre­sented a dainty but af­ford­able de­signer col­lec­tion un­der R1 lakh. Sudeep Sethi, mar­ket­ing head, in­formed that they also had a range of sap­phire- and tsa­vorite-stud­ded jew­ellery among oth­ers.

Rajesh Jain, di­rec­tor, Gur­jar Gems, stated that their ex­per­tise lies in of­fer­ing jew­ellery set with EF VVS di­a­monds. The com­pany has a new range on dis­play high­light­ing geo­met­ric and flo­ral mo­tifs. The south In­dian haarams that are gen­er­ally crafted in gold, were made of white gold and en­crusted with di­a­monds and gem­stone ac­cents. The high-on-de­sign waist belts, neck­lace sets and bracelets were also pre­ferred by cus­tomers at Gur­jar. The com­pany’s brand Saanvi of­fers light­weight de­signer jew­ellery start­ing from R10,000 up­wards. “Buy­ers were very happy to see such a wide range that caters across a wide price band­width,” Jain in­formed.

A spokesper­son of Har­it­sons De­signs Pvt. Ltd. (Symetree) said that the show

Jewel Ace

Gur­jar Gems

Bhindi Man­u­fac­tur­ers

Sing­hal Gems

Jean-Marc Lieber­herr and Russel Me­hta at the an­nounce­ment of GJEPC’s $2 mil­lion con­tri­bu­tion to the DPA. Man­sukh Kothari of Va­su­pati Jewellers along with Anu­radha Paud­wal at the Soli­taire booth.

Anu­radha Paud­wal, Alan Chirg­win and Manoj Dwivedi in­au­gu­rate IIJS 2017 in the pres­ence of GJEPC of­fi­cials.

Farah Khan launches IGL Ed­u­ca­tion Pro­gramme

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