Nirupa Bhatt: GIA iD100™ Will Give The Trade Con­fi­dence In Their Di­a­monds

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NIRUPA BHATT, GIA man­ag­ing di­rec­tor for In­dia and the Mid­dle East, touches upon var­i­ous is­sues – from syn­thetic de­tec­tion to the in­sti­tute’s ded­i­cated ef­forts to con­tin­u­ous ed­u­ca­tion and re­search in the field of gems and jew­ellery. She dis­cusses at length about the new syn­thetic-de­tec­tion in­stru­ments pre­sented at the re­cently con­cluded IIJS.

Tell us more about the new syn­thetic de­tec­tion ser­vices that were of­fered by GIA at IIJS.

Lab-grown di­a­monds are nei­ther new to the in­dus­try nor to GIA. GIA has been study­ing them since syn­thetic di­a­monds were first cre­ated in the 1950s. In re­cent years, lab­o­ra­tory-grown or syn­thetic di­a­monds have be­come more avail­able. With the grow­ing avail­abil­ity of syn­thetic di­a­monds in the mar­ket­place, full dis­clo­sure and con­fi­dence in know­ing what you are buy­ing is now more im­por­tant than ever. GIA has de­vel­oped a so­phis­ti­cated and easy-to-op­er­ate desk­top in­stru­ment to screen for th­ese stones – loose as well as mounted. The GIA iD100™ com­bines ad­vanced spec­tro­scopic tech­nol­ogy with GIA’s decades of di­a­mond and gem­stone iden­ti­fi­ca­tion re­search to dis­tin­guish nat­u­ral di­a­monds from syn­thetic (HPHT and CVD) di­a­monds and sim­u­lants. This new in­stru­ment will give the trade – in­clud­ing re­tail jewellers – the abil­ity to have im­me­di­ate con­fi­dence in their di­a­monds.

In March this year, GIA un­cov­ered an un­usu­ally large num­ber of undis­closed syn­thetic di­a­monds mixed in with nat­u­ral melee di­a­monds. How is GIA spread­ing aware­ness about iden­ti­fy­ing syn­thet­ics?

The pos­si­bil­ity of undis­closed syn­thet­ics – par­tic­u­larly melee size – is a con­cern for the in­dus­try across the globe. In De­cem­ber 2016, GIA in­tro­duced the Melee Anal­y­sis Ser­vice that sep­a­rates nat­u­ral di­a­monds from sim­u­lants and po­ten­tially syn­thetic or treated di­a­monds. The ser­vice is for round D-to-Z di­a­monds rang­ing from 0.90 to 4.00 mm in di­am­e­ter (ap­prox­i­mately 0.005 ct to about 0.25 ct). We’re now of­fer­ing com­pli­men­tary pick-up and drop-off for stone parcels be­tween the GIA Mum­bai lab­o­ra­tory and lo­ca­tions within Mum­bai (BDB), as well as Su­rat, Jaipur, New Delhi, Kolkata, Hy­der­abad, Coim­bat­ore, Thris­sur and Chen­nai. As part of GIA’s com­mit­ment to ed­u­cate the trade, the in­sti­tute con­ducts knowl­edge sem­i­nars in more than 60 lo­ca­tions across the coun­try to ad­dress con­cerns about the de­tec­tion and full dis­clo­sure of syn­thetic di­a­monds.

GIA’s In­dia op­er­a­tions have been ex­pand­ing year-on-year. Could you quan­tify the busi­ness growth in vol­ume terms?

Be­ing a mis­sion driven in­sti­tute, GIA is ded­i­cated to con­tin­u­ous ed­u­ca­tion and re­search in the field of gems and jew­ellery. Our busi­ness growth is thus quan­ti­fied in terms of in­for­ma­tion and knowl­edge im­parted through our ini­tia­tives. GIA reaches out to in­dus­try mem­bers and con­ducts ed­u­ca­tional sem­i­nars across var­i­ous sec­tors of the trade, en­cour­ag­ing them to learn and en­gage more. Re­cently, we in­tro­duced the ‘Re­tail Sales As­so­ciates’ train­ing pro­gramme, an ori­en­ta­tion or­gan­ised for the staff of var­i­ous re­tail jew­ellery out­lets across In­dia, to learn about the GIA 4Cs, the GIA In­ter­na­tional Di­a­mond Grad­ing Sys­tem™ and GIA grad­ing and iden­ti­fi­ca­tion re­ports. We are re­spond­ing to the in­dus­try’s de­mand for in­de­pen­dent and un­bi­ased grad­ing ser­vices and of­fer­ing world-class gem­mol­ogy and de­sign classes.

At JCK, GIA talked about telling the story of a di­a­mond. What is this new ser­vice, GIA M2M™, and how does it work?

GIA is ex­cited to in­tro­duce a ser­vice that gives con­sumers a new way to learn their di­a­mond’s his­tory. GIA M2M™, a dig­i­tal sto­ry­telling plat­form and app, pro­vides a close look into all the chap­ters of a di­a­mond’s story. Work­ing di­rectly with min­ers and man­u­fac­tur­ers, GIA can ex­am­ine rough and record unique char­ac­ter­is­tics. Then, when the faceted di­a­mond is re­turned for grad­ing, the lab can con­fi­dently match the faceted di­a­mond to the orig­i­nal rough. While some pro­grammes rely solely on sup­ply chain au­dit­ing to trace di­a­monds, ex­pe­ri­ence en­ables GIA to sci­en­tif­i­cally link rough to polished di­a­monds. With grad­ing in­for­ma­tion from GIA and cus­tomised text, video and im­ages from ev­ery­one that touches a di­a­mond along its jour­ney, M2M gives con­sumers the au­then­tic, per­son­alised ex­pe­ri­ence needed for com­plete con­fi­dence in their di­a­mond pur­chase.

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