Pre­lude To IIJS 2017: A Spec­tac­u­lar Cur­tain-raiser

Solitaire - - COVER STORY -

The Gem & Jew­ellery Ex­port Pro­mo­tion Coun­cil (GJEPC) in part­ner­ship with the Di­a­mond Pro­duc­ers As­so­ci­a­tion (DPA) pre­sented the first-ever Pre­lude to IIJS 2017, a B2B fash­ion show­case event on July 26th 2017, at Ho­tel Grand Hy­att, San­tacruz, Mum­bai. Fif­teen lead­ing jew­ellery man­u­fac­tur­ers show­cased their ex­quis­ite jew­ellery col­lec­tions spe­cially cre­ated for the 34th In­dia In­ter­na­tional Jew­ellery Show (IIJS). The au­di­ence com­prised In­dian and in­ter­na­tional buy­ers, traders, whole­salers, dis­trib­u­tors and re­tail­ers. The Pre­lude was pow­ered by BVC Lo­gis­tics and sup­ported by Shilpi Jewellers, Royal Chains, and Gem­mo­log­i­cal In­sti­tute of In­dia (GII). Praveen­shankar Pandya, chair­man, GJEPC, said, “Pre­lude to IIJS 2017

is a new for­mat that is fo­cused on show­cas­ing the best jew­ellery col­lec­tions of IIJS 2017 to a se­lect group of prom­i­nent buy­ers from In­dia and abroad. As the In­dian gems and jew­ellery in­dus­try strives to reach new pin­na­cles of suc­cess, Pre­lude to IIJS 2017 gives re­tail­ers, whole­salers and dis­trib­u­tors an op­por­tu­nity to se­lect ex­clu­sive jew­ellery de­signs pre­cisely crafted with the best tech­ni­cal know-how. “In sync with GJEPC’s Mis­sion 2022 strat­egy, Pre­lude show­cases trend­set­ting In­dian crafts­man­ship, de­sign cap­i­tal and ca­pa­bil­i­ties to the world. With IIJS be­com­ing big­ger and busier every year, Pre­lude al­lows the global trade to get a pre­view of jew­ellery fash­ion style and trends for this sea­son and also sets the foun­da­tion for one-to-one in­ter­ac­tions, dis­cus­sions and de­lib­er­a­tions prior to the com­mence­ment of the big­gest in­ter­na­tional jew­ellery trade show in the world.” Dur­ing Pre­lude, the DPA of­fi­cially launched its generic di­a­mond pro­mo­tion cam­paign for In­dia.

GEETA SHYAM JEWELLERS (SU­NIL JEWELLERS) PALAK JEWELLERS CVM EX­PORTS

ALMA JEW­ELS ANAND SHAH NAKSHATRA (GITANJALI GEMS)

SAN­SKRITI JEW­ELS

VA­SU­PATI JEWELLERS KI­RAN JEW­ELS AGAR­WAL & CO

LAXMI JEW­ELLERY EX­PORT PRI­OR­ITY JEW­ELS ROMIL JEW­ELLERY SHEE­TAL JEW­ELLERY

BAHETI GEMS & JEW­ELS

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