Basra Jewels Partners With Swarovski Gemstones
Kolkata-based Basra Jewels recently partnered with Swarovski Gemstones, to create a one-stop-shop for travelfriendly jewellery embellished with Swarovski zirconia. The store offers an international shopping experience with a vast choice of collections for daily wear from ear studs, solitaire rings, cocktail rings, and statement neckpieces, tiaras to watches, chandeliers, men’s brooches, cufflinks and tie pins.
Over 400 designer jewellery styles starting from I2000 are set with Swarovski zirconia. The finely crafted collections in sterling silver are perfect for daily wear or destination weddings. Renowned models Falaque Rashid and Suchismita Bar wore some of the pieces at the launch.
The value of jewellery has changed over time. It has transformed from something owned to something worn, and now today, it is a means of expressing oneself. Today, more women work and have an active role in society and are independent both financially and intellectually. They chart their own course in life and create their own lifestyle. They enjoy life and seek value in what they have. Our brand Basra Jewels is ideal for the adult woman, who is assertive, beautiful and brilliant. Our brand communicates the pleasure of expressing one’s individuality through jewellery.
Sonia Birla, owner of Basra Jewels specialises in jewellery for destination weddings. “We create the closest match to your real jewellery at a fraction of the price. With unique designs, fine craftsmanship and immaculate finishing you will find it difficult to tell the difference between real and imitation,” she stated.
Rajendra Jain, managing director of Swarovski Gemstones, India, noted, “This adds one more feather to the Swarovski Gemstones business in India. One strongly felt a need for silver jewellery embellished with Swarovski zirconia in India. Basra Jewels caters to that need.