Basra Jew­els Part­ners With Swarovski Gem­stones

Solitaire - - SPECTRUM -

Kolkata-based Basra Jew­els re­cently part­nered with Swarovski Gem­stones, to cre­ate a one-stop-shop for trav­el­friendly jew­ellery em­bel­lished with Swarovski zir­co­nia. The store of­fers an in­ter­na­tional shop­ping ex­pe­ri­ence with a vast choice of col­lec­tions for daily wear from ear studs, soli­taire rings, cock­tail rings, and state­ment neck­pieces, tiaras to watches, chan­de­liers, men’s brooches, cuff­links and tie pins.

Over 400 de­signer jew­ellery styles start­ing from I2000 are set with Swarovski zir­co­nia. The finely crafted col­lec­tions in ster­ling sil­ver are per­fect for daily wear or des­ti­na­tion wed­dings. Renowned mod­els Falaque Rashid and Suchis­mita Bar wore some of the pieces at the launch.

The value of jew­ellery has changed over time. It has trans­formed from some­thing owned to some­thing worn, and now to­day, it is a means of ex­press­ing one­self. To­day, more women work and have an ac­tive role in so­ci­ety and are in­de­pen­dent both fi­nan­cially and in­tel­lec­tu­ally. They chart their own course in life and cre­ate their own lifestyle. They en­joy life and seek value in what they have. Our brand Basra Jew­els is ideal for the adult woman, who is as­sertive, beau­ti­ful and bril­liant. Our brand com­mu­ni­cates the plea­sure of ex­press­ing one’s in­di­vid­u­al­ity through jew­ellery.

So­nia Birla, owner of Basra Jew­els spe­cialises in jew­ellery for des­ti­na­tion wed­dings. “We cre­ate the clos­est match to your real jew­ellery at a frac­tion of the price. With unique de­signs, fine crafts­man­ship and im­mac­u­late fin­ish­ing you will find it dif­fi­cult to tell the dif­fer­ence be­tween real and im­i­ta­tion,” she stated.

Ra­jen­dra Jain, man­ag­ing di­rec­tor of Swarovski Gem­stones, In­dia, noted, “This adds one more feather to the Swarovski Gem­stones busi­ness in In­dia. One strongly felt a need for sil­ver jew­ellery em­bel­lished with Swarovski zir­co­nia in In­dia. Basra Jew­els caters to that need.

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