AUGMENTes Shop­ping Plat­form Lures US Jew­ellers

Solitaire - - SPECTRUM -

AUGMENTes, a leader in Aug­mented Re­al­ity (AR), brings to the $275 bil­lion US jew­ellery in­dus­try the next-gen­er­a­tion shop­ping plat­form that caters to the new wave of shop­pers, who want to be en­ter­tained, en­gaged, ed­u­cated, and in­stantly grat­i­fied.

Named as one of the Top 10 “Most Promis­ing 2017 IT & Web Tech­nol­ogy Com­pa­nies” by Rice Uni­ver­sity in Hous­ton Texas, AUGMENTes of­fers re­tail­ers e-com­merce so­lu­tions from web to mo­bile, en­abling print and so­cial me­dia to be more trans­ac­tional by cap­tur­ing the im­pulse to buy with aug­mented re­al­ity.

Fol­low­ing a suc­cess­ful JCK Las Ve­gas Show, Sun­dar Moor­thi, founder and CEO of the Hous­ton-based AUGMENTes, de­scribes a “C Change” in mind­set among jew­ellers, who were so­lu­tion-driven and se­ri­ous to in­vest in dig­i­tal. “Peo­ple are buzzing about tech­nol­ogy like Aug­mented Re­al­ity, which su­per­im­poses a com­put­er­gen­er­ated im­age on a user’s view of the real world cre­at­ing a com­pos­ite view.”

Among the few com­pa­nies with ex­per­tise in AR, AUGMENTes is the only one to bring to the jew­ellery in­dus­try a rich menu of pro­pri­etary soft­ware mod­ules that pro­vide a co­he­sive dig­i­tal con­sumer ex­pe­ri­ence across on­line chan­nels, mo­bile, and in-store tech­nol­ogy that it man­ages from one lo­ca­tion.

AUGMENTes can eas­ily im­ple­ment its turnkey so­lu­tions into ex­ist­ing soft­ware sys­tems within 90 days. Among the in­no­va­tive of­fer­ings are Elec­tronic-Mo­bile- Aug­mented Com­merce, Aug­mented Prod­uct Cat­a­log, Print and Prod­uct Aug­men­ta­tion, 3D Aug­mented View, Vir­tual Touch and Try On, Bea­cons for Near Me Coupons and Of­fers, Im­age Recognition for Dig­i­tal Of­fers, Geo-Fenc­ing and Sen­sor In­te­gra­tion, De­sign Your Own, and Busi­ness In­tel­li­gence.

The aug­mented mar­ket is ex­pected to sur­pass $1 bil­lion in rev­enue in the next five years. With smart­phones and tablets aug­men­ta­tion has be­come a big part of tech ad­vance­ments, and is dra­mat­i­cally re­shap­ing re­la­tion­ships. Cus­tomers pre­vi­ously un­reach­able via hands-on sales are now sud­denly im­me­di­ately ac­ces­si­ble through awe-in­spir­ing ap­pli­ca­tions.

Moor­thi cred­its so­cial me­dia for lay­ing the groundwork for AR, as mil­lions of peo­ple on plat­forms from Face­book and Twit­ter to In­sta­gram and Pin­ter­est view and up­load pic­tures, com­ment on videos, share links, tag each other, and in­ter­act for hours in the vir­tual world. The di­a­mond en­gage­ment ring is al­ready a su­per­star on so­cial me­dia.

“You can imag­ine the po­ten­tial aug­mented tech­nolo­gies have for the buyer so­cially and visu­ally,” Moor­thi ex­plains. “Give cus­tomers the chance to in­ter­act on their smart­phones and mo­bile de­vices and you will com­pel them to pur­chase more of­ten sim­ply be­cause they are more in­volved with and stim­u­lated by your prod­ucts. More than any other in­dus­try, sell­ing jew­ellery is about es­tab­lish­ing em­pa­thy and cre­at­ing de­sire, and noth­ing spurs de­sire like try­ing on jew­ellery. Aug­mented apps place cus­tomers vir­tu­ally in­side a prod­uct or store.” For more in­for­ma­tion visit

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