AUGMENTes Shopping Platform Lures US Jewellers
AUGMENTes, a leader in Augmented Reality (AR), brings to the $275 billion US jewellery industry the next-generation shopping platform that caters to the new wave of shoppers, who want to be entertained, engaged, educated, and instantly gratified.
Named as one of the Top 10 “Most Promising 2017 IT & Web Technology Companies” by Rice University in Houston Texas, AUGMENTes offers retailers e-commerce solutions from web to mobile, enabling print and social media to be more transactional by capturing the impulse to buy with augmented reality.
Following a successful JCK Las Vegas Show, Sundar Moorthi, founder and CEO of the Houston-based AUGMENTes, describes a “C Change” in mindset among jewellers, who were solution-driven and serious to invest in digital. “People are buzzing about technology like Augmented Reality, which superimposes a computergenerated image on a user’s view of the real world creating a composite view.”
Among the few companies with expertise in AR, AUGMENTes is the only one to bring to the jewellery industry a rich menu of proprietary software modules that provide a cohesive digital consumer experience across online channels, mobile, and in-store technology that it manages from one location.
AUGMENTes can easily implement its turnkey solutions into existing software systems within 90 days. Among the innovative offerings are Electronic-Mobile- Augmented Commerce, Augmented Product Catalog, Print and Product Augmentation, 3D Augmented View, Virtual Touch and Try On, Beacons for Near Me Coupons and Offers, Image Recognition for Digital Offers, Geo-Fencing and Sensor Integration, Design Your Own, and Business Intelligence.
The augmented market is expected to surpass $1 billion in revenue in the next five years. With smartphones and tablets augmentation has become a big part of tech advancements, and is dramatically reshaping relationships. Customers previously unreachable via hands-on sales are now suddenly immediately accessible through awe-inspiring applications.
Moorthi credits social media for laying the groundwork for AR, as millions of people on platforms from Facebook and Twitter to Instagram and Pinterest view and upload pictures, comment on videos, share links, tag each other, and interact for hours in the virtual world. The diamond engagement ring is already a superstar on social media.
“You can imagine the potential augmented technologies have for the buyer socially and visually,” Moorthi explains. “Give customers the chance to interact on their smartphones and mobile devices and you will compel them to purchase more often simply because they are more involved with and stimulated by your products. More than any other industry, selling jewellery is about establishing empathy and creating desire, and nothing spurs desire like trying on jewellery. Augmented apps place customers virtually inside a product or store.” For more information visit www.augmentes.com