Winged De­sires

Solitaire - - BRAND WATCH -

aratLane – a Tan­ishq part­ner­ship, In­dia’s lead­ing om­nichan­nel jew­eller, pays a fit­ting trib­ute to the but­ter­fly, a metaphor­i­cal ode to cel­e­brate the spirit of the woman. Just as a but­ter­fly isn’t born with beau­ti­ful wings, and goes through a grad­ual and rad­i­cal trans­for­ma­tion to evolve, so does a woman whose quest for self­dis­cov­ery is never end­ing.

“The but­ter­flies in this col­lec­tion come in shades of blue, orange and green to rep­re­sent three unique iden­ti­ties to en­sure that any woman who buys it can re­late her­self with the col­lec­tion,” said Aakrosh Sharma, sales vice-pres­i­dent, mer­chan­dis­ing & ful­fil­ment, CaratLane. Blue rep­re­sents a woman who is bold, orange rep­re­sents a re­silient and com­mit­ted woman, and green rep­re­sents the giver, a woman who is gen­er­ous and self­less. The col­lec­tion start­ing at con­sists of 20 but­ter­fly de­signs across cat­e­gories like rings, ear­rings, pen­dants, neck­laces and bracelets.

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