En­cour­ag­ing Signs Of De­mand Uptick At Gold/Italy 2017

The fifth edi­tion of Gold/Italy, a show ex­clu­sively ded­i­cated to Made in Italy jew­ellery, stood out for the high level of Ital­ian man­u­fac­tur­ing, the qual­ity of in­ter­na­tional de­mand, and its ex­hi­bi­tion for­mat.

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The 5th edi­tion of Gold/ Italy that was held in Arezzo from Oc­to­ber 21st to 23rd was man­aged for the first time by Ital­ian Ex­hi­bi­tion Group (IEG), the com­pany formed by the merger be­tween Ri­mini Fiera and Fiera di Vi­cenza.

Thanks to the new sys­tem poli­cies en­acted to pro­mote the en­tire sec­tor, 300 se­lected brands by Ital­ian com­pa­nies took part rep­re­sent­ing the best of gold, jew­ellery, sil­ver­ware and fash­ion jewel pro­duc­tion from all the na­tional gold dis­tricts: Arezzo, Vi­cenza, Valenza, Torre del Greco, Mi­lan and Florence.

The show was the per­fect stage for pre­sent­ing the cre­ativ­ity, know-how, tra­di­tion and in­no­va­tion in Ital­ian jew­ellery to Ital­ian and in­ter­na­tional buy­ers from the sec­tor’s lead­ing mar­kets. Gold/Italy at­tracted highly qual­i­fied buy­ers to the ben­e­fit of Ital­ian ex­hibit­ing jew­ellery com­pa­nies, gath­er­ing a to­tal at­ten­dance of about 7,500 vis­i­tors, in line with the 2016 edi­tion.

IEG was able to in­volve new buy­ers from South-East Asian and South Amer­i­can mar­kets. The num­ber of traders from some North African coun­tries like Al­ge­ria, reg­is­tered an in­crease, while those from the US and Ja­pan were sta­ble. The Euro­pean mar­kets suf­fered a slight drop, al­though there was a con­sid­er­able in­crease in the num­ber of buy­ers from Ger­many.

Lorenzo Cagnoni, pres­i­dent of IEG, said: “We are sat­is­fied at how this edi­tion of Gold/Italy went, es­pe­cially af­ter the very pos­i­tive re­sults of Oroarezzo. Al­though we are only in the ini­tial phases of the op­er­a­tion that has led to a sin­gle man­age­ment of na­tional jew­ellery trade shows, new de­vel­op­ment sce­nar­ios for Ital­ian jew­ellery are al­ready be­gin­ning to emerge.”

An­drea Boldi, pres­i­dent of Arezzo Fiere e Con­gressi, com­mented: “Gold/Italy 2017 closed with en­cour­ag­ing signs, also in view of the com­ing end-of-year fes­tiv­i­ties, show­ing its im­por­tance as a ref­er­ence point for Ital­ian pro­duc­tion. Thanks to IEG’s help and ex­cel­lent work, new traders were iden­ti­fied and brought to Arezzo. The ex­hi­bi­tion for­mat pro­moted at this edi­tion is def­i­nitely a win­ning one that was much ap­pre­ci­ated by buy­ers and ex­hibitors alike.”

Cor­rado Facco, man­ag­ing di­rec­tor of IEG, un­der­lined: “Within the con­text of the na­tional gold and jew­ellery trade show plat­form man­aged by IEG, Gold/Italy 2017 has proved its abil­ity to strengthen its char­ac­ter­is­tic for pro­mot­ing the best Ital­ian jew­ellery man­u­fac­ture. The par­tic­u­lar high-qual­ity ex­hi­bi­tion con­tent was met by the at­ten­dance of ex­tremely qual­i­fied buy­ers, in­clud­ing new in­ter­na­tional traders mak­ing their first visit to Gold/Italy. It

Through its Meet­ing Club for­mat, Gold/ Italy 2017 of­fered ex­hibitors per­son­alised ser­vices to help them come into con­tact with in­ter­na­tional buy­ers by tak­ing ad­van­tage of pri­vate meet­ings.”

is a sign of the pos­i­tive syn­ergy that IEG is cre­at­ing be­tween ex­pe­ri­ence and the net­work of re­la­tions cul­ti­vated at Arezzo and Vi­cenza, all for the good of Ital­ian jew­ellery com­pa­nies and their in­ter­na­tional ex­pan­sion.”

The ex­hi­bi­tion for­mat launched in re­cent years by Beppe An­gi­olini, art di­rec­tor of Gold/Italy and Oroarezzo and hon­orary pres­i­dent of the Cam­era Nazionale Buyer Moda, and which IEG fur­ther de­vel­oped for this edi­tion, was much ap­pre­ci­ated. A for­mat which stood out for its con­sid­er­able sceno­graphic im­pact.

The re­cur­ring theme at Gold/Italy 2017 was “The Cir­cle”, a key player in all the events linked to "Time­less Jew­ellery".

Two of the many sig­nif­i­cant events and projects were the #CreateYourLove con­test, which saw the best of Made in Italy jew­ellery cre­ativ­ity awarded on Sun­day, Oc­to­ber 22nd, and the new “Cre­ative De­sign Lab / Jew­els Lab De­sign” project, a per­for­mance area specif­i­cally for cre­ative de­sign.

Glam Lab con­firmed its im­por­tance as an area de­voted to fash­ion trends and the lat­est pro­duc­tion ideas.

Through its Meet­ing Club for­mat, Gold/ Italy 2017 of­fered ex­hibitors per­son­alised ser­vices to help them come into con­tact with in­ter­na­tional buy­ers by tak­ing ad­van­tage of pri­vate meet­ings. The pro­gramme also fore­saw guided tours for the buy­ers to com­pa­nies in Cash&Carry, the area ded­i­cated to re­tail sales, Bi-Jewel, specif­i­cally for bi­joux and fash­ion jew­ellery and Jewel/ Tech, ded­i­cated to cut­ting-edge tech­nolo­gies for the gold and jew­ellery sec­tor.

The next jew­ellery events or­gan­ised by IEG are: VOD Dubai In­ter­na­tional Jew­ellery Show (Novem­ber 15th-18th 2017, Dubai) and Vi­cen­za­oro Jan­uary ( Jan­uary 19th-24th 2018, Vi­cenza).

(From left) Lorenzo Cagnoni, chair­man, IEG; An­drea Boldi, pres­i­dent Arezzo Fiere e Con­gressi; Alessan­dro Ghinelli, Mayor of Arezzo; Do­rina Bianchi, state un­der­sec­re­tary for Cul­tural Her­itage and Tourism ; An­drea Sereni pres­i­dent of the Cham­ber of...

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