Encouraging Signs Of Demand Uptick At Gold/Italy 2017
The fifth edition of Gold/Italy, a show exclusively dedicated to Made in Italy jewellery, stood out for the high level of Italian manufacturing, the quality of international demand, and its exhibition format.
The 5th edition of Gold/ Italy that was held in Arezzo from October 21st to 23rd was managed for the first time by Italian Exhibition Group (IEG), the company formed by the merger between Rimini Fiera and Fiera di Vicenza.
Thanks to the new system policies enacted to promote the entire sector, 300 selected brands by Italian companies took part representing the best of gold, jewellery, silverware and fashion jewel production from all the national gold districts: Arezzo, Vicenza, Valenza, Torre del Greco, Milan and Florence.
The show was the perfect stage for presenting the creativity, know-how, tradition and innovation in Italian jewellery to Italian and international buyers from the sector’s leading markets. Gold/Italy attracted highly qualified buyers to the benefit of Italian exhibiting jewellery companies, gathering a total attendance of about 7,500 visitors, in line with the 2016 edition.
IEG was able to involve new buyers from South-East Asian and South American markets. The number of traders from some North African countries like Algeria, registered an increase, while those from the US and Japan were stable. The European markets suffered a slight drop, although there was a considerable increase in the number of buyers from Germany.
Lorenzo Cagnoni, president of IEG, said: “We are satisfied at how this edition of Gold/Italy went, especially after the very positive results of Oroarezzo. Although we are only in the initial phases of the operation that has led to a single management of national jewellery trade shows, new development scenarios for Italian jewellery are already beginning to emerge.”
Andrea Boldi, president of Arezzo Fiere e Congressi, commented: “Gold/Italy 2017 closed with encouraging signs, also in view of the coming end-of-year festivities, showing its importance as a reference point for Italian production. Thanks to IEG’s help and excellent work, new traders were identified and brought to Arezzo. The exhibition format promoted at this edition is definitely a winning one that was much appreciated by buyers and exhibitors alike.”
Corrado Facco, managing director of IEG, underlined: “Within the context of the national gold and jewellery trade show platform managed by IEG, Gold/Italy 2017 has proved its ability to strengthen its characteristic for promoting the best Italian jewellery manufacture. The particular high-quality exhibition content was met by the attendance of extremely qualified buyers, including new international traders making their first visit to Gold/Italy. It
Through its Meeting Club format, Gold/ Italy 2017 offered exhibitors personalised services to help them come into contact with international buyers by taking advantage of private meetings.”
is a sign of the positive synergy that IEG is creating between experience and the network of relations cultivated at Arezzo and Vicenza, all for the good of Italian jewellery companies and their international expansion.”
The exhibition format launched in recent years by Beppe Angiolini, art director of Gold/Italy and Oroarezzo and honorary president of the Camera Nazionale Buyer Moda, and which IEG further developed for this edition, was much appreciated. A format which stood out for its considerable scenographic impact.
The recurring theme at Gold/Italy 2017 was “The Circle”, a key player in all the events linked to "Timeless Jewellery".
Two of the many significant events and projects were the #CreateYourLove contest, which saw the best of Made in Italy jewellery creativity awarded on Sunday, October 22nd, and the new “Creative Design Lab / Jewels Lab Design” project, a performance area specifically for creative design.
Glam Lab confirmed its importance as an area devoted to fashion trends and the latest production ideas.
Through its Meeting Club format, Gold/ Italy 2017 offered exhibitors personalised services to help them come into contact with international buyers by taking advantage of private meetings. The programme also foresaw guided tours for the buyers to companies in Cash&Carry, the area dedicated to retail sales, Bi-Jewel, specifically for bijoux and fashion jewellery and Jewel/ Tech, dedicated to cutting-edge technologies for the gold and jewellery sector.
The next jewellery events organised by IEG are: VOD Dubai International Jewellery Show (November 15th-18th 2017, Dubai) and Vicenzaoro January ( January 19th-24th 2018, Vicenza).
(From left) Lorenzo Cagnoni, chairman, IEG; Andrea Boldi, president Arezzo Fiere e Congressi; Alessandro Ghinelli, Mayor of Arezzo; Dorina Bianchi, state undersecretary for Cultural Heritage and Tourism ; Andrea Sereni president of the Chamber of Commerce of Arezzo; Beppe Angiolini, art director Oroarezzo and Gold/Italy at the inauguration.