Driv­ing Di­a­mond De­mand

Solitaire - - EDITORIAL -

The world­wide ef­fort to re­vive the di­a­mond story fi­nally seems to have gath­ered steam, pick­ing up from where De Beers had left off. Af­ter launch­ing the ‘Real is Rare’ generic cam­paign in the US last year, the Di­a­mond Pro­duc­ers As­so­ci­a­tion (DPA) is poised to un­leash its pro­mo­tions in In­dia. Un­like pre­vi­ous one-off at­tempts at generic mar­ket­ing in In­dia by trade bod­ies over the years, this time around a hefty an­nual bud­get of $7 mil­lion ( K44.8 crore) will en­sure that di­a­monds stay on top of con­sumers’ minds. DPA’s Jean-Marc Lieber­herr out­lines the strat­egy for the next few months. Turn to the Cover Story for more de­tails.

The who’s who of the coloured gem­stone in­dus­try con­verged in Jaipur for the 17th edi­tion of the ICA Congress on Oc­to­ber 21st to 24th. Trans­parency, cor­po­rate so­cial re­spon­si­bil­ity (CSR) and sus­tain­abil­ity were among the main themes evoked by a num­ber of speak­ers at the Congress. US-based veteran jour­nal­ist Cyn­thia Un­ni­na­yar gives a low-down of the four-day con­fer­ence in In Fo­cus.

Auc­tion house Saf­fronart held its first jew­ellery con­fer­ence, The Time­less Legacy of In­dian Jew­els, in early Oc­to­ber with much fan­fare. The event, which was cu­rated by jew­ellery his­to­rian Dr. Usha Balakr­ish­nan, was at­tended by many lu­mi­nar­ies from across the jew­ellery world, who shared in­ter­est­ing anec­dotes about the fa­mous Ja­cob di­a­mond, the Gol­conda mines, and the legacy of royal jew­els among sev­eral other in­ter­est­ing top­ics. Read more about the event in Spot­light. Our guest writer Vivek Shah of Karma En­ter­prise high­lights the trends in sil­ver jew­ellery for 2018 in In­dus­try In­sight.

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