Ejohri.com: A New E-mar­ket­place for Jew­ellery

Solitaire - - SPECTRUM -

Ejohri Jewel Hub Pvt. Ltd. re­cently launched www.ejohri. com, an e-mar­ket­place ded­i­cated to jew­ellery. It is an om­nichan­nel plat­form that en­ables re­tail­ers from across the coun­try to show­case their jew­ellery on the web­site, act­ing as an on­line fa­cil­i­ta­tor of dis­cov­ery, mar­ket­ing and sales.

Con­sumers can ei­ther buy the prod­ucts on­line or can sched­ule a visit to the re­tailer. It also pro­vides con­sumers the op­por­tu­nity to choose from a wide range of stores. Cur­rently, it has part­nered with 52 re­tail­ers across the coun­try, in­clud­ing Ranka Jewellers, Ma­habir Dan­war Jewellers, Zaveri & Co. and Wa­man Hari Pethe and hopes to dou­ble the count by March 2018.

“By part­ner­ing with us, jewellers get the ad­van­tage of their own mi­crosite on our plat­form along with ac­ces­si­bil­ity to cus­tomers from across the world. From the con­sumers’ point of view, they can choose from a mul­ti­tude of re­tail­ers at just a click of a but­ton”, said Shailen Mehta, founder & CEO, Ejohri.

“What hap­pens with most on­line pur­chases is that peo­ple don’t mind spend­ing up to 50,000 ru­pees on­line but when it comes to more ex­pen­sive pieces, pre­fer to visit brick- and-mor­tar stores. At ejohri.com, one can browse through jew­ellery in the com­fort of one’s own home and then sched­ule a visit to try the piece be­fore in­vest­ing in it.”

Mehta com­mented, “Re­tail­ers who have al­ready part­nered with us have been able to con­nect with new con­sumers this Di­wali and are ex­cited to take the part­ner­ship fur­ther.” The por­tal has al­ready ful­filled a num­ber of in­ter­na­tional or­ders, too.

“Part­ner­ing with ejohri.com has made a sig­nif­i­cant im­pact on our sales es­pe­cially by al­low­ing us to reach out to our old cus­tomers who have moved out of In­dia, since they can now ac­cess all our prod­ucts and lat­est de­signs on­line, browse through and se­lect the pieces they like. Ejohri takes care of the com­plete cus­tomer ser­vice by pick­ing up the jew­ellery from us and mak­ing sure it’s de­liv­ered to the cus­tomer with care. It is a great ini­tia­tive and we are glad we made the de­ci­sion to show­case our prod­ucts on their por­tal,” said Ashish Kothari, owner, Pop­u­lar Gold, Powai.

Ejohri will also share key data anal­y­sis with their part­ner jewellers so as to gain in­sights into con­sumer pur­chases and track mar­ket trends.

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