CEO, Pristine Fire and Partner, Vishal Diamonds
Consumers today, especially youngsters, prefer lightweight & affordable diamond jewellery which is fashionable and stylish at the same time. People bought jewellery between
L20,000 and L60,000 on Dhanteras. Many of our customers from various citites and towns in India placed their orders beforehand and asked for deliveries on Dhanteras. Small items such as lightweight pendants were popular purchases.