Americans Do Not Consider Synthetics To Be Real Diamonds: Survey
New survey results released on May 21st, 2018, by the Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, and The Harris Poll demonstrate that a clear majority of Americans recognise that diamonds created in a factory (also known as ‘synthetic’ or ‘ laboratory-grown’) are not ‘real’ diamonds. Conducted on May 3rd-7th, the DPA-Harris Interactive poll surveyed a nationally representative sample of 2,000 people. Nearly seven in ten (68%) made such a distinction with a significant majority saying that synthetic diamonds are not real because they are not ‘natural’, nor ‘from the earth’, or because they are made by people. A few Americans (16%) said that a diamond created in a factory is ‘real’.
Consumers described real diamonds as ‘genuine’, ‘natural’ and ‘authentic’. They called laboratory-grown diamonds ‘manmade’, ‘artificial’ and ‘imitation’. “Diamonds are billion-year-old treasures of the Earth that came to us very, very slowly, which makes them uniquely meaningful in today’s on-demand world,” said DPA CEO Jean-Marc Lieberherr. “At a time when everything ‘artificial’ aims to compete with, and replace, ‘natural’ and ‘real’, these results show consumers care about the inherent value, authenticity and symbolism that a diamond carries.”
Added Lieberherr, “These results are important, and confirm what our consumers tell us: ‘Real Matters’—a perspective shared across generations and one that cannot be replicated in a matter of weeks. The makers of synthetic diamonds calling their products ‘real’ not only goes against the spirit of existing terminology standards, in opposition of consumer belief, but they are also creating confusion in the marketplace.”
The new survey adds to the DPA’s much larger body of research, which aims