The Jew­ellery In­ten­sive – A Jew­ellery-fo­cused Travel Ex­pe­ri­ence

Solitaire - - SPECTRUM -

Questerra, an ex­pe­ri­en­tial travel plat­form, has ini­ti­ated a 15-day pro­gramme called The Jew­ellery In­ten­sive to help par­tic­i­pants learn the in­tri­ca­cies of the jew­ellery in­dus­try. Sched­uled in the sec­ond half of Au­gust 2018, the jew­ellery ex­pe­di­tion will span three cities – Jaipur, Mum­bai and Lon­don – and will be cu­rated by jour­nal­ist Preeta Agar­wal and men­tored by jew­ellery blog­ger and so­cial me­dia ex­pert, Ka­te­rina Perez, founder & edi­tor-in-chief of www.ka­teri­naperez.com.

The core of The Jew­ellery In­ten­sive is ex­pe­ri­en­tial learn­ing from in­dus­try stal­warts, se­nior men­tors and sea­soned pro­fes­sion­als. It cov­ers three ba­sic pil­lars of the jew­ellery in­dus­try – tra­di­tion, trade and de­sign – in­clud­ing every­thing from jew­ellery de­sign to trends, tra­di­tional jew­ellery mak­ing tech­niques to mod­ern jew­ellery trade, from ef­fects of so­cial me­dia to PR.

Ac­tiv­i­ties will in­clude vis­its to mu­se­ums like Gyan Mu­seum, Am­ra­pali Mu­seum, V&A Mu­seum Lon­don, and ex­hi­bi­tions dis­play­ing Bri­tish royal fam­ily jew­els and more. The itin­er­ary will cover jew­ellery fac­to­ries and work­shops in In­dia and Lon­don. The in­trepid jew­ellery en­thu­si­asts will also get to in­ter­act (in per­son and through video con­fer­ence) with in­dus­try lead­ers like Farah Khan, Tarang Arora of Am­ra­pali, Su­nita Shekhawat, Poonam Soni, Anand Shah and Nirupa Bhatt of GIA.

The Jew­ellery In­ten­sive is tar­geted at any­one pas­sion­ate about jew­ellery, in­clud­ing jew­ellery de­sign stu­dents/ pro­fes­sion­als, mer­chan­dis­ers, man­u­fac­tur­ers, en­trepreneurs, re­tail­ers, and di­a­mond & gem­stone deal­ers.

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