IEG En­hances US Pres­ence With Emerald Ex­po­si­tions Tie-up

Solitaire - - SPECTRUM -

The Ital­ian Ex­hi­bi­tion Group (IEG) has reached an agree­ment with Emerald Ex­po­si­tions LLC (EEX), the largest op­er­a­tor of busi­ness-to-busi­ness trade shows in the United States, ac­cord­ing to which the two will part­ner in strength­en­ing the pre­sen­ta­tion of Ital­ian jew­ellery man­u­fac­tur­ers in the US mar­ket, at events or­gan­ised by the Amer­i­can com­pany. Th­ese in­clude the pres­ti­gious Cou­ture show and the soon-to-be­launched Premier show, both tak­ing place in Las Ve­gas dur­ing the Jew­ellery Mar­ket Week at the end of May and in early June.

The new agree­ment is part of IEG’s long-term strat­egy to broaden its foothold in the US, which by it­self rep­re­sents more than 43% of the world’s to­tal trade show mar­ket. In March 2018, IEG ac­quired a 51% share in FB In­ter­na­tional, Inc., a US-head­quar­tered trade show dis­play out­fit­ter, which pro­vides coast-to-coast ser­vices, work­ing with the coun­try’s lead­ing ex­po­si­tion com­pa­nies. The Ital­ian jew­ellery sec­tor, which IEG rep­re­sents, recorded US ex­ports of €1.17 bil­lion in 2017, 15.8% higher than the amount regis­tered in 2016.

As a lead­ing trade fair or­gan­iser in Italy, IEG is al­ready one of the world’s lead­ing jew­ellery show oper­a­tors. Its flag­ship Vi­cen­za­oro sys­tem has an in­ter­na­tional pres­ence, or­gan­is­ing Italy’s lead­ing jew­ellery trade shows, as well as events in the US, In­dia, Hong Kong and the UAE, where the VOD Dubai In­ter­na­tional Jew­ellery Show has es­tab­lished its po­si­tion as the key spring­board to the Mid­dle East and North Africa, as well as Cen­tral Asia and In­dia.

Head­quar­tered in Cal­i­for­nia, EEX cur­rently op­er­ates more than 55 trade shows, as well as nu­mer­ous other face-to-face events. In 2017, it re­ported a turnover of close to $350 mil­lion, con­nect­ing more than 500,000 global at­ten­dees and ex­hibitors and oc­cu­py­ing more than 650,000 sq m of net ex­hi­bi­tion space.

Its new Premier show, which will de­but in 2019 at the Las Ve­gas Con­ven­tion Cen­ter from May 31st to June 4th, will fea­ture an ex­ten­sive se­lec­tion of es­tab­lished fine jew­ellery man­u­fac­tur­ers and brands, emerg­ing de­sign­ers and time­pieces within a con­ve­nient, easy-to-shop venue. Premier will also bring to­gether the Las Ve­gas An­tique Jew­elry & Watch Show and AGTA Gem­fair Las Ve­gas.”For the Ital­ian Ex­hi­bi­tion Group, this new part­ner­ship with a fair or­gan­iser of the size and cal­i­bre of Emerald Ex­po­si­tions LLC is a most ex­cit­ing devel­op­ment,” stated Marco Carniello, di­rec­tor of IEG’s Jew­ellery & Fash­ion di­vi­sion. “Not only does it strengthen our pres­ence in the in­ter­na­tional jew­ellery sec­tor, but it also pro­vides a range of new op­por­tu­ni­ties for ‘Made in Italy’ in the crit­i­cally im­por­tant US mar­ket.”

“Ital­ian Ex­hi­bi­tion Group has an es­tab­lished rep­u­ta­tion for cre­at­ing op­por­tu­ni­ties for Ital­ian com­pa­nies in one of their most im­por­tant mar­kets, the United States,” said Gan­non Brousseau, se­nior vice pres­i­dent of Emerald Ex­po­si­tions. “We are thrilled that IEG has de­ter­mined that join­ing Premier in Las Ve­gas is an op­por­tu­nity that will en­hance the suc­cess of their brands, as well as strengthen their po­si­tion within the over­all jew­ellery land­scape.”

Marco Carniello, di­rec­tor of IEG Jew­ellery & Fash­ion di­vi­sion.

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