IIJS 2018 Witnesses Nine Manufacturers Unveil Exclusive Collections Set With Swarovski® Zirconia
his year at IIJS, nine manufacturers unveiled exclusive collections set with Swarovski® Zirconia. The collections were launched by Swarovski Gemstones’ Martin Schiechtl, SVP global marketing, Herbert Schuler, SVP global manufacturing engineering GB, Kurt Zbinden, VP operations - Asia Pacific, and Rajendra Jain, MD India. The Swarovski branding partners were Pure Platinum, Aman Ornaments, Bhindi Manufacturers, Tanvi Gold Cast LLP, Emerald Jewel Industry, Anmol Jewellers, Shringar House of Mangalsutras, and Surya Golds Pvt. Ltd.
Emerald Jewel Industry, Coimbatore, presented Drita, a trendy handcrafted collection, Ek-Tara, a cute, but stylish collection for children, Imara, inspired by Turkish motifs, and Modez for the woman of today. The Elite collection was featherlight weighing less than 2 grams, and Emerald Super-Lite, weighed one gram and less. Hrudai was crafted with silver featuring artisanal murals, and FeatherLite, a new series of lightweight idols weighed one-fifth the weight of electroformed idols.
The new visual identity for jewellery brand YUG – The beginning of New Era – by Tanvi Gold Cast LLP (TGC) studded with Swarovski was unveiled at IIJS. The Darya collection, consisted of one-off fine jewellery pieces, inspired by the magical underwater world, while the Myra collection was an expression of refined elegance reflecting the aesthetics of the company. The modern line in white, pink and yellow gold sparkles with Swarovski® Zirconia. The Triyo collection offered beautiful high quality, classic and timeless tricolour jewellery. An extremely wide selection of rings, pendants and necklaces, earrings, bracelets for men and women are available in this range.
When RKR Gold’s benchmark finishing and Swarovski’s spark combine, the product turns out glamorous. Swarovski’s new cuts and colours help the brand to create fresh patterns in its traditional gold jewellery. The company introduced a number of innovative collections at IIJS.
Surya Golds’ exclusive new range of gold jewellery collections were embellished with Swarovski® Zirconia in 18- and 22-karat white, rose and yellow gold.
Bhindi Manufacturers, Rajkot, demonstrated traditional nakashi work in its latest Enlighten collection, a 22-karat handmade, antique finish jewellery beautified with Swarovski® Zirconia.
Aman Ornaments launched Vishwa, the artistic and delightful silver jewellery set with Swarovski® Zirconia. The collection was inspired by nature and architectural geometry to generate fashion forward pieces.
Exclusive 22-karat bridal choker collections were presented by Anmol Jewellers, Hyderabad, which were studded with innovatively cut Swarovski® Zirconia stones.
Shringar House of Mangalsutras launched FIO – By Aldora, Trend for the Generation, and Aldora, Shom – Luxury in Tradition, both studded with Swarovski® Zirconia. FIO – by Aldora, consisted of newage mangalsutras that are perfect for working women.
Pure Platinum from Mumbai presented platinum jewellery studded with Swarovski® Zirconia. The elegant collections included Vibha, Fuzo, Evio and Ellora.