JNA Awards’ Lifetime Achievement Accolade For Pranda’s Prida Tiasuwan
Prida Tiasuwan, chairman of Pranda Jewelry Public Co. Ltd. – Pranda Group and one of the pillars of Thailand’s jewellery sector, will receive the Lifetime Achievement Award by the JNA Awards this year. The honour will be presented to Prida at the awards ceremony and gala dinner scheduled for September 16th, during the Hong Kong Jewellery & Gem Fair.
The JNA Awards, organised by UBM Asia, is regarded as one of the most prestigious awards programmes that pushes for industry advancement through the promotion of best business practices, leadership excellence and innovation.
Prida, known as one of Thailand’s visionary business leaders, is credited for transforming Pranda Group into one of the world’s top jewellery manufacturers and exporters, and the Southeast Asian country’s flagship jewellery brand. Under Prida’s leadership, Pranda mastered the mass-production of fine-quality jewellery, a feat which used to be the exclusive domain of highly skilled goldsmiths. This high-profile industry pioneer also champions Thailand-made jewellery globally, encouraging other homegrown manufacturers to explore and capture international markets.
Letitia Chow, chairperson of the JNA Awards, founder of JNA, and director of business development – jewellery group at UBM Asia, said, “Prida Tiasuwan has revolutionised the fine jewellery industry in Thailand. His bold vision and innovative ideas have not only brought success to his organisation, they have also benefited the industry as a whole.”
Prida has devoted himself to the industry for more than four decades. He currently serves as vice president of the Thai Gem and Jewelry Traders Association, director of the sub-committee on marketing at The Gem & Jewelry Institute of Thailand (GIT) and director of The World Jewellery Confederation (CIBJO). He is also a Member (5th Class) of The Most Noble Order of The Crown of Thailand for his outstanding service to the Kingdom of Thailand.
“I am truly honoured and grateful to receive this international accolade from the JNA Awards. This industry has given me so much happiness in my life. I and top leaders around me have trained and developed thousands of people into becoming fine craftsmen, and I am extremely delighted to say that they are proud to create beautiful and exquisite jewellery pieces,” Prida shared.