JNA Awards’ Life­time Achieve­ment Accolade For Pranda’s Prida Ti­a­suwan

Solitaire - - SPECTRUM -

Prida Ti­a­suwan, chair­man of Pranda Jew­elry Pub­lic Co. Ltd. – Pranda Group and one of the pil­lars of Thai­land’s jew­ellery sec­tor, will re­ceive the Life­time Achieve­ment Award by the JNA Awards this year. The hon­our will be pre­sented to Prida at the awards cer­e­mony and gala din­ner sched­uled for Septem­ber 16th, dur­ing the Hong Kong Jew­ellery & Gem Fair.

The JNA Awards, or­gan­ised by UBM Asia, is re­garded as one of the most pres­ti­gious awards pro­grammes that pushes for in­dus­try ad­vance­ment through the pro­mo­tion of best busi­ness prac­tices, lead­er­ship ex­cel­lence and in­no­va­tion.

Prida, known as one of Thai­land’s vi­sion­ary busi­ness lead­ers, is cred­ited for trans­form­ing Pranda Group into one of the world’s top jew­ellery man­u­fac­tur­ers and ex­porters, and the South­east Asian coun­try’s flag­ship jew­ellery brand. Un­der Prida’s lead­er­ship, Pranda mas­tered the mass-pro­duc­tion of fine-qual­ity jew­ellery, a feat which used to be the ex­clu­sive do­main of highly skilled gold­smiths. This high-pro­file in­dus­try pi­o­neer also cham­pi­ons Thai­land-made jew­ellery glob­ally, en­cour­ag­ing other home­grown man­u­fac­tur­ers to ex­plore and cap­ture in­ter­na­tional mar­kets.

Leti­tia Chow, chair­per­son of the JNA Awards, founder of JNA, and di­rec­tor of busi­ness de­vel­op­ment – jew­ellery group at UBM Asia, said, “Prida Ti­a­suwan has rev­o­lu­tionised the fine jew­ellery in­dus­try in Thai­land. His bold vi­sion and in­no­va­tive ideas have not only brought suc­cess to his or­gan­i­sa­tion, they have also ben­e­fited the in­dus­try as a whole.”

Prida has de­voted him­self to the in­dus­try for more than four decades. He cur­rently serves as vice pres­i­dent of the Thai Gem and Jew­elry Traders As­so­ci­a­tion, di­rec­tor of the sub-com­mit­tee on mar­ket­ing at The Gem & Jew­elry In­sti­tute of Thai­land (GIT) and di­rec­tor of The World Jew­ellery Con­fed­er­a­tion (CIBJO). He is also a Mem­ber (5th Class) of The Most Noble Or­der of The Crown of Thai­land for his out­stand­ing ser­vice to the King­dom of Thai­land.

“I am truly hon­oured and grate­ful to re­ceive this in­ter­na­tional accolade from the JNA Awards. This in­dus­try has given me so much hap­pi­ness in my life. I and top lead­ers around me have trained and de­vel­oped thou­sands of peo­ple into be­com­ing fine crafts­men, and I am ex­tremely de­lighted to say that they are proud to cre­ate beau­ti­ful and ex­quis­ite jew­ellery pieces,” Prida shared.

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