Venus Jewel: Vir­tual Di­a­monds

Solitaire - - COVER STORY -

Venus Jew­els of­fered a holo­graphic three-di­men­sional dis­play of vir­tual di­a­monds at its booth in Hall 1. The 3Diam patented tech­nol­ogy pro­vides con­sumers a unique ex­pe­ri­ence of visu­al­is­ing di­a­monds on their fin­gers. The com­pany has plans to roll out this sys­tem to ma­jor di­a­mond mar­kets around the world. Ra­jesh Shah, part­ner, Venus Jewel, said, “In to­day’s world, con­sumers want to un­der­stand what is unique about what they buy. They can then use our Know Your Di­a­mond (KYD) cer­tifi­cate, which will take them through the his­tory of the di­a­mond – from rough to pol­ished. Con­sumers can per­haps find di­a­monds that they had not con­sid­ered within their bud­gets, and our re­tail part­ners can show them what dif­fer­ent di­a­mond sizes would look like on rings or jew­ellery pieces even be­fore the jew­ellery piece is sold.”

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