Al­rosa Launches Coloured Di­a­mond Auc­tion At HK

Solitaire - - COVER STORY -

Rus­sian di­a­mond pro­ducer Al­rosa pre­sented the first-of-it­skind col­lec­tion of large coloured di­a­monds at the Hong Kong Jew­ellery & Gem Fair as part of a new strat­egy to be­come the world leader in the pro­duc­tion of coloured pol­ished di­a­monds.

“Al­rosa pol­ished branch now fo­cuses on the pro­cess­ing of large and coloured di­a­monds and the sub­se­quent sales. We are the world’s largest pro­ducer of di­a­monds, and that gives rea­son to be­lieve that we are also ahead in terms of coloured rough di­a­mond pro­duc­tion. To­day, Al­rosa pro­duces at least 7,000 carats of coloured di­a­monds per year. We have all it takes to dom­i­nate the mar­ket of coloured di­a­monds. The col­lec­tion pre­sented in Hong Kong demon­strates our ca­pa­bil­i­ties,” said Evgeny Agureev, di­rec­tor of the United Sell­ing Or­ga­ni­za­tion of Al­rosa.

The col­lec­tion show­cased in Hong Kong com­prised 250 di­a­monds of dif­fer­ent shapes and hues. The com­pany held the “True Colours” auc­tion on Septem­ber 19th and was sched­uled to an­nounce the re­sults by the month-end, at the time of go­ing to press. The com­pany plans to hold the “True Colours” auc­tion on a reg­u­lar ba­sis.

The key stones of the col­lec­tion, which are ex­pected to be the most ex­pen­sive lots, in­clude a 11-carat di­a­mond of rare yel­low hue (fancy vivid yel­low), an orange-yel­low oval di­a­mond of over 15 carats and a 11-carat cush­ion of noble pur­ple colour (deep pur­ple-pink). Ac­cord­ing to the Ge­mo­log­i­cal In­sti­tute of Amer­ica (GIA), the Deep Pur­ple is the largest di­a­mond of this colour ever graded by GIA.

Al­rosa said the al­lu­vial mines of JSC “An­abar Di­a­monds” in Yaku­tia and the open pit of PJSC “Sev­eral­maz” in the Arkhangelsk re­gion have the largest coloured di­a­mond re­serves. Al­rosa sorts coloured di­a­monds ac­cord­ing to a new tech­nol­ogy that in­cludes al­most all hues and colour grades. Most of these di­a­monds are pro­cessed by Di­a­monds Al­rosa, the com­pany’s pol­ished branch.

“One of the Al­rosa’s com­pet­i­tive edges is the in-house lap­idary di­vi­sion, which gives us the op­por­tu­nity to trace the his­tory of each di­a­mond from mine to mar­ket. Our di­a­monds en­joy a ster­ling rep­u­ta­tion and com­ply with the high­est eth­i­cal and en­vi­ron­men­tal stan­dards. We in­vest in our di­a­mond cut­ters, pro­vid­ing ex­ten­sive train­ing and op­por­tu­ni­ties for pro­fes­sional de­vel­op­ment. This al­lows us to keep the tra­di­tion of the high­est qual­ity of gem cut­ting, the paragon of di­a­mond cut­ting art also known as the ‘Rus­sian cut’,” said Agureev.

Sergey Ivanov, CEO, Al­rosa, ad­dress­ing a press con­fer­ence in Hong Kong

Fancy deep pur­ple-pink

Vivid orangy yel­low

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