Saab set­ting up new mar­kets


De­fence and se­cu­rity com­pany Saab is strength­en­ing its busi­ness op­er­a­tions by set­ting up two new mar­ket ar­eas – Europe & Greater Mid­dle East as well as Nordic & Baltic – both start­ing Jan­uary 1, 2013. The mar­ket ar­eas will be headed by To­mas Sa­muels­son and An­ders Carp re­spec­tively. To­mas Sa­muels­son will hence leave his present po­si­tion as Se­nior Vice Pres­i­dent and Head of Busi­ness Area Dy­nam­ics at the same time and An­ders Carp will leave his po­si­tion as Head of Re­gion Mid­dle East.

In or­der to cre­ate prof­itable and long-term growth, Saab has placed clear fo­cus on in­creas­ing its in­ter­na­tional pres­ence and its sales out­side Swe­den. The ex­pan­sion is di­rected at mar­kets with strong de­mand and with the right con­di­tions for prof­itable growth. With the two new ad­di­tional mar­ket ar­eas, Saab takes the fi­nal step in the strat­egy to es­tab­lish­ing a clearer lo­cal fo­cus and pres­ence.

These mar­kets have for many years been strate­gi­cally im­por­tant for Saab and will continue to be so in the fore­see­able fu­ture. Mar­ket Area Europe & Greater Mid­dle East will have its head of­fice in Lon­don, UK and Mar­ket Area Nordic & Baltic will have its head of­fice in Stockholm, Swe­den.

“We are now build­ing fur­ther on our suc­cess with pre­vi­ous mar­ket ar­eas and es­tab­lish an even stronger in­ter­na­tional foothold out­side the Swedish bor­ders. At the same time I can an­nounce that we have cho­sen To­mas Sa­muels­son and An­ders Carp to head the two new op­er­a­tions,” said Saab’s Pres­i­dent and CEO Håkan Buskhe.

At the present time, To­mas Sa­muels­son and An­ders Carp’s suc­ces­sors are not known but re­cruit­ment pro­cesses have be­gun. The fu­ture Head of Busi­ness Area Dy­nam­ics will, how­ever, continue to be lo­cated in Karl­skoga, Swe­den.

In In­dia, Saab is headed by Lars-Olof Lind­gren.

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