DENVER ROPES IN SHAH RUKH KHAN AS ITS BRAND AMBASSADOR
Denver has signed up the Badshah of Bollywood Shah Rukh Khan to endorse its deodorant. As a brand, Denver believes that King Khan is synonymous to its vision of success. Shah Rukh Khan says, “I was intrigued by Denver’s positioning as this brand is attempting something unique and I knew it right then that it is the right thing to do. It’s easier to represent a brand which you believe in.” SRK will be seen endorsing Denver Deodorant in various marketing and promotional campaigns conceptualized by the Shop Advertising. The campaign will roll out the message of Denver Deodorant as ‘The scent of my success’. Through the campaign, the brand has shot to establish the connection with Shah Rukh Khan’s success with Denver and how one can have SRK’s scent of success by using Denver ‘The Scent of Success’.