DEN­VER ROPES IN SHAH RUKH KHAN AS ITS BRAND AM­BAS­SADOR

Stardust (English) - - BLAST FROM THE PAST -

Den­ver has signed up the Bad­shah of Bollywood Shah Rukh Khan to en­dorse its de­odor­ant. As a brand, Den­ver be­lieves that King Khan is syn­ony­mous to its vi­sion of suc­cess. Shah Rukh Khan says, “I was in­trigued by Den­ver’s po­si­tion­ing as this brand is at­tempt­ing some­thing unique and I knew it right then that it is the right thing to do. It’s eas­ier to rep­re­sent a brand which you be­lieve in.” SRK will be seen en­dors­ing Den­ver De­odor­ant in var­i­ous mar­ket­ing and pro­mo­tional cam­paigns con­cep­tu­al­ized by the Shop Ad­ver­tis­ing. The cam­paign will roll out the mes­sage of Den­ver De­odor­ant as ‘The scent of my suc­cess’. Through the cam­paign, the brand has shot to es­tab­lish the con­nec­tion with Shah Rukh Khan’s suc­cess with Den­ver and how one can have SRK’s scent of suc­cess by us­ing Den­ver ‘The Scent of Suc­cess’.

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