Bangladesh: Shasha Denims focusing on less water consumption
Shasha Denims, one of the leading export houses in Bangladesh, spoke about their efforts to introduce their new sustainable processes in the world market to StitchWorld. “Our journey over the last 20 years has been with sustainability at the forefront. We started the concept of ‘less water’ at that time. Now we have launched another sustainability concept, wherein 60- 80 per cent less water is used in the manufacturing process with 40 per cent less chemicals,” averred Mohammad Jamal Abdun Naser, Director, Shasha Denims Ltd., Bangladesh.
Further corroborating on the sustainability aspect, Naser remarked that any fabric can be, in real sense, called ‘sustainable’ only on the basis of proper water utilization. “Manufacturing denim fabrics consumes lot of water. If you can reduce that water, then we can really say it is sustainable. It takes 1,400 gallon of water to make 1 pair of jeans from cotton growing to laundry… We cannot avoid water usage but definitely the consumption can be reduced. Only then we can say it is a sustainably produced fabric,” he underlined.
Team Shasha Denims