Bangladesh: Shasha Den­ims fo­cus­ing on less wa­ter con­sump­tion

Stitch World - - NEWS TRACK -

Shasha Den­ims, one of the lead­ing ex­port houses in Bangladesh, spoke about their ef­forts to in­tro­duce their new sus­tain­able pro­cesses in the world mar­ket to StitchWorld. “Our jour­ney over the last 20 years has been with sus­tain­abil­ity at the fore­front. We started the con­cept of ‘less wa­ter’ at that time. Now we have launched an­other sus­tain­abil­ity con­cept, wherein 60- 80 per cent less wa­ter is used in the man­u­fac­tur­ing process with 40 per cent less chem­i­cals,” averred Mo­ham­mad Ja­mal Ab­dun Naser, Di­rec­tor, Shasha Den­ims Ltd., Bangladesh.

Fur­ther cor­rob­o­rat­ing on the sus­tain­abil­ity as­pect, Naser re­marked that any fab­ric can be, in real sense, called ‘sus­tain­able’ only on the ba­sis of proper wa­ter uti­liza­tion. “Man­u­fac­tur­ing denim fabrics con­sumes lot of wa­ter. If you can re­duce that wa­ter, then we can re­ally say it is sus­tain­able. It takes 1,400 gal­lon of wa­ter to make 1 pair of jeans from cot­ton grow­ing to laun­dry… We can­not avoid wa­ter us­age but def­i­nitely the con­sump­tion can be re­duced. Only then we can say it is a sus­tain­ably pro­duced fab­ric,” he un­der­lined.

Team Shasha Den­ims

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