In­dia: Grasim In­dus­tries earns USDA Biobased Cer­ti­fi­ca­tion

Stitch World - - NEWS TRACK -

Grasim In­dus­tries Lim­ited, a flag­ship com­pany of Aditya Birla Group, has earned the US Depart­ment of Agri­cul­ture (USDA) Cer­ti­fied Biobased Prod­uct La­bel for its prod­ucts – Birla Vis­cose, Birla Modal and Birla Ex­cel. Third-party ver­i­fi­ca­tion for a prod­uct’s Biobased con­tent is ad­min­is­tered through the USDA BioPre­ferred Pro­gram. One of the goals of the BioPre­ferred Pro­gram is to in­crease the de­vel­op­ment, pur­chase and use of Biobased prod­ucts.

“We ap­plaud Grasim In­dus­tries Ltd. for earn­ing the USDA Cer­ti­fied Biobased Prod­uct La­bel,” said

Kate Lewis, USDA BioPre­ferred Pro­gram adding, “Prod­ucts from Grasim In­dus­tries Ltd. are con­tribut­ing to an ev­er­ex­pand­ing mar­ket­place that adds value to re­new­able agri­cul­ture com­modi­ties, cre­ates jobs in ru­ral com­mu­ni­ties, and de­creases our reliance on petroleum.”

The USDA Cer­ti­fied Biobased Prod­uct La­bel dis­plays a prod­uct’s Biobased con­tent, which is the por­tion of a prod­uct that comes from a re­new­able source, such as plant, an­i­mal, marine, or forestry feed­stocks. Uti­liz­ing re­new­able, biobased ma­te­ri­als dis­places the need for non-re­new­able petroleum-based chem­i­cals. Biobased prod­ucts, through petroleum dis­place­ment, have played an in­creas­ingly im­por­tant role in re­duc­ing green­house gas emis­sions that ex­ac­er­bate global cli­mate change. Biobased prod­ucts are cost- com­par­a­tive, read­ily avail­able and per­form as well as or bet­ter than their con­ven­tional coun­ter­parts.

Dilip Gaur, MD, Grasim In­dus­tries Ltd. com­mented, “The USDA Biobased cer­ti­fi­ca­tion is an­other mile­stone reached in our Sus­tain­abil­ity jour­ney, fur­ther strength­en­ing our be­lief that sus­tain­abil­ity is at the core of our busi­ness strat­egy.” Adding to that, Ra­jeev Gopal, Chief Mar­ket­ing Of­fi­cer, Birla Cel­lu­lose said, “This cer­ti­fi­ca­tion re­con­firms the nat­u­ral ori­gin of our prod­ucts and will en­hance the con­fi­dence of the value chain play­ers in de­liv­er­ing Biobased prod­ucts.”

The USDA Cer­ti­fied Biobased Prod­uct La­bel dis­plays a prod­uct’s Biobased con­tent which helps in the or­gan­i­sa­tion’s sus­tain­abil­ity jour­ney.

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