UK: WRAP launches Sus­tain­able Cloth­ing Guide

Stitch World - - NEWS TRACK -

UK-based Waste and Re­sources Ac­tion Pro­gramme ( WRAP), which works with busi­nesses, in­di­vid­u­als and com­mu­ni­ties to achieve a cir­cu­lar econ­omy by help­ing them re­duce waste, de­velop sus­tain­able prod­ucts and use re­sources in an ef­fi­cient way, has launched a Sus­tain­able Cloth­ing Guide to help brands and re­tail­ers en­hance dura­bil­ity and qual­ity of the ap­par­els they pro­duce. The Guide shares sim­ple steps for best prac­tice on how to de­sign, pro­duce and sell sus­tain­able cloth­ing that lasts longer and which can eas­ily be re­paired and re-used.

“We en­cour­age de­sign­ers and prod­uct tech­nol­o­gists within brands and re­tail­ers to use this guide as part of their daily work to em­bed dura­bil­ity at the prod­uct de­sign and de­vel­op­ment stages,” claims WRAP.

WRAP’s re­search, Valu­ing our Clothes, found that the most sig­nif­i­cant op­por­tu­nity to re­duce car­bon, wa­ter and waste is to in­crease the ac­tive life of clothes. Ex­tend­ing the life of clothes by nine months of ac­tive use would re­duce car­bon, wa­ter and waste foot­prints by 4-10 per cent, it added.

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