UK: WRAP launches Sustainable Clothing Guide
UK-based Waste and Resources Action Programme ( WRAP), which works with businesses, individuals and communities to achieve a circular economy by helping them reduce waste, develop sustainable products and use resources in an efficient way, has launched a Sustainable Clothing Guide to help brands and retailers enhance durability and quality of the apparels they produce. The Guide shares simple steps for best practice on how to design, produce and sell sustainable clothing that lasts longer and which can easily be repaired and re-used.
“We encourage designers and product technologists within brands and retailers to use this guide as part of their daily work to embed durability at the product design and development stages,” claims WRAP.
WRAP’s research, Valuing our Clothes, found that the most significant opportunity to reduce carbon, water and waste is to increase the active life of clothes. Extending the life of clothes by nine months of active use would reduce carbon, water and waste footprints by 4-10 per cent, it added.