WHAT DO “REAL” PEO­PLE THINK?

Stitch World - - PEOPLE -

Joie Rucker, Part­ner, Calvin Rucker, shares that in her ex­pe­ri­ence, whether de­sign­ing for Guess, Levi’s, or her own name-sake brand, Joie, “a sew-by is the most di­rect way of com­mu­ni­cat­ing with any of my sup­pli­ers. It elim­i­nates the need for page, upon page, upon book of tech packs”. No mat­ter how long or de­tailed your tech pack is, peo­ple just don’t have the time in their day to read a book on one gar­ment, let alone many books on many gar­ments.

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