UNIK: A POSSIBLE ‘GAME-CHANGER’ IN GARMENT MANUFACTURING
UNIK Technologyz has recently introduced UNIK, a design studio in Bangalore that will conceptualize, design and manufacture samples using bonded seam technology. The idea is to give an option to Indian brands to add such garments to their collections and if need be, even undertake the actual production, as the infrastructure created at the studio is geared for the same. Team StitchWorld takes a closer look at this unique venture.
UNIK is a partnership venture between Tirupurbased Royal Classic Group and SAKHO with technical support from H&H Asia Group Ltd. and many international companies providing the peripheral accessories suitable to the bonded seam concept. Sanjay Kumar Singh, Business Head, UNIK Technologyz is very excited about the prospects and believes that the market is ready for such high-end offerings. “Garments produced using this technology are completely sew-free or partially sew-free according to customers’ requirements. Bonded seams are made with glue instead of thread and on requirement basis are overlaid with decorative tapes to give extra value to the garment. As compared to normal garments, these garments are costlier because raw materials such as fabric tapes are imported from respective specialized manufacturers from different countries, yet there is a maturing market for these products.”
Despite being costly, bonded seam comes with its numerous benefits which can’t be ignored. Thermal bonding utilizes tapes which come with glue; these tapes are pressed with a machine at the joints. While the tapes are being pressed, the heat applied melts the glue and bonds with the fabric at the joints. Bonded seam technology has been used in the past to create sports gear, hazmat clothes, waterproof garments, outdoor gear, undergarments and much more. Now its usage in the manufacturing of clothing lines will add both quality and comfort to the garment. “H&H wants to present this concept as ‘UNIK’ and provide all solutions under one roof to promote Stitchless and Seam Protection Technology. We want to concentrate on cost, protection, comfort and other parameters that customers are looking for today,” states Anshuman Dash, International Marketing, H&H Asia Group Ltd.
The idea behind the design studio is to give a completely new concept to the Indian market. “Stitching options are already available with many, what you can do maximum with stitching is to add something like embroidery or printing but if you want a different look without the same old techniques, then there are very few options, as this segment of garmenting has not picked up in India so well,” chips in Rajesh Kumar Sarangi, Country Head, H&H. He further emphasizes, “The purpose of this studio is not only to create the collection but much more.”
“We want to concentrate on cost, protection, comfort and other parameters that customers are looking for today.” – Anshuman Dash, International Marketing, H&H Asia Group Ltd.
The studio is offering services of samples, and also doing actual production for the customers.
All varieties of clothing are being developed at the centre to be shown to the customers. “We have all machines available with us, and can do half bonded and full bonded garments... We can show you options in cotton, polyester and leather. Companies can pick logos from us, they can buy our machines, we can even provide one piece customized garment. We are offering ample options, one can pick up any one element or the complete project,” avers Rajesh.
Another big edge for the venture is that many big names from the bonded seam industry are associated with it. “Unique part of this set-up is that we provide glue, decorative tapes seam tapes, etc. From one bonding machine, we have developed into a complete back-end and front-end chain. We can provide anything in any quantity from tapes to glue,” stresses Sanjay proudly.
Seam sealed products in the past have already created milestones and are also being currently donned by few brands in India. However, it is not meant for mass production as of yet and is in its nascent stage. The reason behind this is that seam sealed technology is expensive and cannot be afforded by SMEs. “We are promoting the concept and also the garments that are made from the technology, but major growth of the segment depends on proactive steps which starts from the step UNIK initiated and further goes on,” argues Rajesh.
The design studio has already attracted attention and many local brands are looking at how they can use the technology to fit into their customer profile. The team is fully prepared to take the concept forward step-by-step and has realized that it will take time for such garments to become mainstream. “As of now, the major challenge is to create awareness in India and break the myth that such garments cannot be produced in the country,” says Sanjay. On a concluding note, Rajesh adds, “The undergarment segment has already seen the concept since a long time and countries like Vietnam, Indonesia and Sri Lanka are already aware of the advantage of bonded seam. In India, it was also getting attention, but people were refusing because technology was not available, but now we are providing customers with new concepts and ideas and this will give the segment a fresh lease of life.”
UNIK is a partnership venture between Tirupur-based Royal Classic Group and SAKHO with technical support from H&H Asia Group Ltd.
Anshuman Dash (L), International Marketing with Rajesh Kumar Sarangi, Country Head H&H Asia Group Ltd.
Sanjay Kumar Singh (L), Business Head, UNIK Technologyz with Rajesh Kumar Sarangi, Country Head, H&H
Seam sealed garments on display
UNIK design studio to promote bonded garments