UNIK: A POS­SI­BLE ‘GAME-CHANGER’ IN GAR­MENT MAN­U­FAC­TUR­ING

Stitch World - - PRODUCTION TECHNOLOGY -

UNIK Tech­nol­o­gyz has re­cently in­tro­duced UNIK, a de­sign stu­dio in Ban­ga­lore that will con­cep­tu­al­ize, de­sign and man­u­fac­ture sam­ples us­ing bonded seam tech­nol­ogy. The idea is to give an op­tion to In­dian brands to add such gar­ments to their col­lec­tions and if need be, even un­der­take the ac­tual pro­duc­tion, as the infrastructure cre­ated at the stu­dio is geared for the same. Team StitchWorld takes a closer look at this unique ven­ture.

UNIK is a part­ner­ship ven­ture be­tween Tirupur­based Royal Clas­sic Group and SAKHO with tech­ni­cal sup­port from H&H Asia Group Ltd. and many in­ter­na­tional com­pa­nies pro­vid­ing the pe­riph­eral ac­ces­sories suit­able to the bonded seam con­cept. San­jay Ku­mar Singh, Busi­ness Head, UNIK Tech­nol­o­gyz is very ex­cited about the prospects and be­lieves that the mar­ket is ready for such high-end of­fer­ings. “Gar­ments pro­duced us­ing this tech­nol­ogy are com­pletely sew-free or par­tially sew-free ac­cord­ing to cus­tomers’ re­quire­ments. Bonded seams are made with glue in­stead of thread and on re­quire­ment ba­sis are over­laid with dec­o­ra­tive tapes to give ex­tra value to the gar­ment. As com­pared to nor­mal gar­ments, these gar­ments are costlier be­cause raw ma­te­ri­als such as fab­ric tapes are im­ported from re­spec­tive spe­cial­ized man­u­fac­tur­ers from dif­fer­ent coun­tries, yet there is a ma­tur­ing mar­ket for these prod­ucts.”

De­spite be­ing costly, bonded seam comes with its nu­mer­ous ben­e­fits which can’t be ig­nored. Ther­mal bond­ing uti­lizes tapes which come with glue; these tapes are pressed with a ma­chine at the joints. While the tapes are be­ing pressed, the heat ap­plied melts the glue and bonds with the fab­ric at the joints. Bonded seam tech­nol­ogy has been used in the past to cre­ate sports gear, haz­mat clothes, wa­ter­proof gar­ments, out­door gear, un­der­gar­ments and much more. Now its us­age in the man­u­fac­tur­ing of cloth­ing lines will add both qual­ity and com­fort to the gar­ment. “H&H wants to present this con­cept as ‘UNIK’ and pro­vide all so­lu­tions un­der one roof to pro­mote Stitch­less and Seam Pro­tec­tion Tech­nol­ogy. We want to con­cen­trate on cost, pro­tec­tion, com­fort and other pa­ram­e­ters that cus­tomers are look­ing for to­day,” states An­shu­man Dash, In­ter­na­tional Mar­ket­ing, H&H Asia Group Ltd.

The idea be­hind the de­sign stu­dio is to give a com­pletely new con­cept to the In­dian mar­ket. “Stitch­ing op­tions are al­ready avail­able with many, what you can do max­i­mum with stitch­ing is to add some­thing like em­broi­dery or print­ing but if you want a dif­fer­ent look with­out the same old tech­niques, then there are very few op­tions, as this seg­ment of gar­ment­ing has not picked up in In­dia so well,” chips in Ra­jesh Ku­mar Sarangi, Coun­try Head, H&H. He fur­ther em­pha­sizes, “The pur­pose of this stu­dio is not only to cre­ate the col­lec­tion but much more.”

“We want to con­cen­trate on cost, pro­tec­tion, com­fort and other pa­ram­e­ters that cus­tomers are look­ing for to­day.” – An­shu­man Dash, In­ter­na­tional Mar­ket­ing, H&H Asia Group Ltd.

The stu­dio is of­fer­ing ser­vices of sam­ples, and also do­ing ac­tual pro­duc­tion for the cus­tomers.

All va­ri­eties of cloth­ing are be­ing de­vel­oped at the cen­tre to be shown to the cus­tomers. “We have all ma­chines avail­able with us, and can do half bonded and full bonded gar­ments... We can show you op­tions in cot­ton, polyester and leather. Com­pa­nies can pick lo­gos from us, they can buy our ma­chines, we can even pro­vide one piece cus­tom­ized gar­ment. We are of­fer­ing am­ple op­tions, one can pick up any one el­e­ment or the com­plete project,” avers Ra­jesh.

An­other big edge for the ven­ture is that many big names from the bonded seam in­dus­try are as­so­ci­ated with it. “Unique part of this set-up is that we pro­vide glue, dec­o­ra­tive tapes seam tapes, etc. From one bond­ing ma­chine, we have de­vel­oped into a com­plete back-end and front-end chain. We can pro­vide any­thing in any quan­tity from tapes to glue,” stresses San­jay proudly.

Seam sealed prod­ucts in the past have al­ready cre­ated mile­stones and are also be­ing cur­rently donned by few brands in In­dia. How­ever, it is not meant for mass pro­duc­tion as of yet and is in its nascent stage. The rea­son be­hind this is that seam sealed tech­nol­ogy is ex­pen­sive and can­not be af­forded by SMEs. “We are pro­mot­ing the con­cept and also the gar­ments that are made from the tech­nol­ogy, but ma­jor growth of the seg­ment de­pends on proac­tive steps which starts from the step UNIK ini­ti­ated and fur­ther goes on,” ar­gues Ra­jesh.

The de­sign stu­dio has al­ready at­tracted at­ten­tion and many lo­cal brands are look­ing at how they can use the tech­nol­ogy to fit into their cus­tomer pro­file. The team is fully pre­pared to take the con­cept for­ward step-by-step and has re­al­ized that it will take time for such gar­ments to be­come main­stream. “As of now, the ma­jor chal­lenge is to cre­ate aware­ness in In­dia and break the myth that such gar­ments can­not be pro­duced in the coun­try,” says San­jay. On a con­clud­ing note, Ra­jesh adds, “The un­der­gar­ment seg­ment has al­ready seen the con­cept since a long time and coun­tries like Viet­nam, In­done­sia and Sri Lanka are al­ready aware of the ad­van­tage of bonded seam. In In­dia, it was also get­ting at­ten­tion, but peo­ple were re­fus­ing be­cause tech­nol­ogy was not avail­able, but now we are pro­vid­ing cus­tomers with new con­cepts and ideas and this will give the seg­ment a fresh lease of life.”

UNIK is a part­ner­ship ven­ture be­tween Tirupur-based Royal Clas­sic Group and SAKHO with tech­ni­cal sup­port from H&H Asia Group Ltd.

An­shu­man Dash (L), In­ter­na­tional Mar­ket­ing with Ra­jesh Ku­mar Sarangi, Coun­try Head H&H Asia Group Ltd.

San­jay Ku­mar Singh (L), Busi­ness Head, UNIK Tech­nol­o­gyz with Ra­jesh Ku­mar Sarangi, Coun­try Head, H&H

Seam sealed gar­ments on dis­play

UNIK de­sign stu­dio to pro­mote bonded gar­ments

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