India: Axind makes technological deal with FlixStock for fashion industry
Axind Software Pvt. Ltd., a market leader in automated software solutions for fashion industry, has announced their collaboration with FlixStock, a global supplier of imaging technologies and services to streamline the process of shooting OnModel e- commerce imagery for the fashion and apparel industry, to harness the latest technologies for the benefit of entire fashion value chain.
In this collaboration, Axind – with software like ChainReaction® PLM+, ChainReaction® OMNI, Supplier Collaborator and Mockshop – will help Flixstock to bring Automated Model Photography to fashion industry through Cloud Studio. Explaining more about the technology, Axind states that now it has become possible to map a garment image to multiple model images. This partnership will enable FlixStock to step out of the American market and enter the European & South- East Asian markets.
In an exclusive conversation with SW, Sanjoy Sahgal, CEO of Axind, commented, “Imagine the power… A single image of a dress can be used to make multiple poses on models of your choice. Save costs on photography, models, stylists, etc. with a rapid turnaround time.”
It’s worth mentioning here that FlixStock introduced Programmatic Image Generation through its Automated Model Photography to the world and in order to capture the larger chunk of the fashion industry, the company focuses on developing new technologies for fashion retailers.
“With our technology, fashion companies can save up to 75 per cent of their time and cost of imaging requirements. Besides the significant savings, e- commerce companies look at this as an opportunity to do on boarding of more products, resulting in increased sales,” explained Dr. Harindar Keer, Founder & CEO of FlixStock.
FlixStock can map a garment image to multiple model images