UNRAVELLING THE ‘FIGHTING STRATEGIES’ OF DELHI-NCR APPAREL EXPORTERS
The epitome of hard work and passion, Nirmal Gupta and Madhushree Gupta, founded Pacific Garments 42 years ago in Kolkata. The love for antique and rich cultural heritage and a vision to do something different from manufacturing larger order quantities, Madhushree chose niche as their specialty for Pacific Garments. In 2005, the facility shifted its base to Noida to meet the growing demands. “The company predominantly caters to the Japanese buyers, which is about 70% of the company’s business,” informs Rakesh Gupta, Director (Marketing), Pacific Garments.
A lawyer by education, Yogeeta Prabhakar, Managing Director, Prabhakar Overseas, never thought that she would take over her father’s apparel manufacturing business. She recalls her childhood when her father and Chairman of the company, Sanjiv Prabhakar used to teach her about the basics of techpacks and apparel business. “He left all of us with tears in our eyes three months ago, and it was then that I decided to come into this business. My aim is to take Prabhakar Overseas to a whole new level as my dad had dreamt off,” expresses Yogeeta.
Coping with the falling garment export sector is never easy for a garment manufacturer especially when margins are already squeezed by the buyers. Having come across the same situation in 2016, Noida (India)-based exporter, Fabstract Clothing Pvt. Ltd. overcame this challenge in the first half of 2017. “Last year was not good but 2017 is better as we are already busy with orders till Spring 2018,” informs Nitin Batra, Managing Director, Fabstract Clothing.
Difficult time arises when the global apparel market collapses, all odds go against you and the buyer you work with cuts off the order quantities as well as the margins. Noida (India)-based apparel exporter Arvind Kumar & Co. has been facing these issues for some seasons as its products are getting expensive and the company’s major market, Europe, is failing to create apparel demand resulting in downturning export business. But the company, led by brothers Pankaj Kumar Sadh and Neeraj Kumar Sadh, is geared up to stand tall despite all challenges.
Moving much beyond the realms of the yesteryears ‘hiring and firing’ process, Human Resources (HR) today is considered as a partner in growth in the owner-driven Indian apparel industry. ‘It is the man behind the dumb machine that works for you’, and ‘it is the HR that takes care of the mass’ cannot be denied at any point of time. Sumit Mahajan, Director, Paramount Products Pvt. Ltd., is one such leader who has empowered his HR Department to take their own decisions for the growth of the company. He envisions the changes that HR can bring in and participate in the growth of the company.
‘Survival of the fittest’ has its existence and importance till date. With the world leaping towards latest technology and other production systems to cater to the fashion needs of the customer, is survival the only requirement? The customer or the ‘fashion armada’ of today is not going to settle for less, or anything usual. On the other hand, profit margins, compliance, sustainability, labour issues are the entities that the apparel manufacturers need to manage. The hunger for more requires ‘survival with excellence’ which the Indian apparel manufacturing firms are doing with ease. Team StitchWorld goes deep to bring to our readers the experiences and secrets of their sustenance in the market.