UNRAVELLING THE ‘FIGHT­ING STRATE­GIES’ OF DELHI-NCR AP­PAREL EX­PORTERS

Stitch World - - NEWS -

The epit­ome of hard work and pas­sion, Nir­mal Gupta and Mad­hushree Gupta, founded Pa­cific Gar­ments 42 years ago in Kolkata. The love for an­tique and rich cul­tural her­itage and a vi­sion to do some­thing dif­fer­ent from man­u­fac­tur­ing larger or­der quan­ti­ties, Mad­hushree chose niche as their spe­cialty for Pa­cific Gar­ments. In 2005, the fa­cil­ity shifted its base to Noida to meet the grow­ing de­mands. “The com­pany pre­dom­i­nantly caters to the Ja­panese buy­ers, which is about 70% of the com­pany’s busi­ness,” in­forms Rakesh Gupta, Direc­tor (Mar­ket­ing), Pa­cific Gar­ments.

A lawyer by ed­u­ca­tion, Yogeeta Prabhakar, Man­ag­ing Direc­tor, Prabhakar Over­seas, never thought that she would take over her fa­ther’s ap­parel man­u­fac­tur­ing busi­ness. She re­calls her child­hood when her fa­ther and Chair­man of the com­pany, Sanjiv Prabhakar used to teach her about the ba­sics of tech­packs and ap­parel busi­ness. “He left all of us with tears in our eyes three months ago, and it was then that I de­cided to come into this busi­ness. My aim is to take Prabhakar Over­seas to a whole new level as my dad had dreamt off,” ex­presses Yogeeta.

Cop­ing with the falling gar­ment ex­port sec­tor is never easy for a gar­ment man­u­fac­turer es­pe­cially when mar­gins are al­ready squeezed by the buy­ers. Hav­ing come across the same sit­u­a­tion in 2016, Noida (In­dia)-based ex­porter, Fab­stract Cloth­ing Pvt. Ltd. over­came this chal­lenge in the first half of 2017. “Last year was not good but 2017 is bet­ter as we are al­ready busy with or­ders till Spring 2018,” in­forms Nitin Batra, Man­ag­ing Direc­tor, Fab­stract Cloth­ing.

Dif­fi­cult time arises when the global ap­parel mar­ket col­lapses, all odds go against you and the buyer you work with cuts off the or­der quan­ti­ties as well as the mar­gins. Noida (In­dia)-based ap­parel ex­porter Arvind Ku­mar & Co. has been fac­ing these is­sues for some sea­sons as its prod­ucts are get­ting ex­pen­sive and the com­pany’s ma­jor mar­ket, Europe, is fail­ing to cre­ate ap­parel de­mand re­sult­ing in down­turn­ing ex­port busi­ness. But the com­pany, led by broth­ers Pankaj Ku­mar Sadh and Neeraj Ku­mar Sadh, is geared up to stand tall despite all chal­lenges.

Mov­ing much beyond the realms of the yesteryears ‘hir­ing and fir­ing’ process, Hu­man Re­sources (HR) to­day is con­sid­ered as a part­ner in growth in the owner-driven In­dian ap­parel in­dus­try. ‘It is the man be­hind the dumb ma­chine that works for you’, and ‘it is the HR that takes care of the mass’ can­not be de­nied at any point of time. Su­mit Ma­ha­jan, Direc­tor, Para­mount Prod­ucts Pvt. Ltd., is one such leader who has em­pow­ered his HR Depart­ment to take their own de­ci­sions for the growth of the com­pany. He en­vi­sions the changes that HR can bring in and par­tic­i­pate in the growth of the com­pany.

‘Sur­vival of the fittest’ has its ex­is­tence and im­por­tance till date. With the world leap­ing to­wards lat­est tech­nol­ogy and other pro­duc­tion sys­tems to cater to the fash­ion needs of the cus­tomer, is sur­vival the only re­quire­ment? The cus­tomer or the ‘fash­ion ar­mada’ of to­day is not go­ing to set­tle for less, or any­thing usual. On the other hand, profit mar­gins, com­pli­ance, sus­tain­abil­ity, labour is­sues are the en­ti­ties that the ap­parel man­u­fac­tur­ers need to man­age. The hunger for more re­quires ‘sur­vival with ex­cel­lence’ which the In­dian ap­parel man­u­fac­tur­ing firms are do­ing with ease. Team StitchWorld goes deep to bring to our read­ers the ex­pe­ri­ences and se­crets of their sustenance in the mar­ket.

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