GenNext is defin­ing the suc­cess of Prabhakar Over­seas


“I was shat­tered when my fa­ther left this world and I took a lot of time to re­gather my con­fi­dence and take the de­ci­sion to come into this busi­ness,” says Yogeeta. Three-months old into this busi­ness with an over­all pro­duc­tion ca­pac­ity of 5,00,00 pieces per month and hav­ing a com­plete knowl­edge of ap­parel man­u­fac­tur­ing busi­ness right from tech­packs to bills of ma­te­ri­als, Yogeeta is han­dling the oper­a­tions of Prabhakar Over­seas very well. Dubbed as the GenNext of Prabhakar Over­seas, Yogeeta cred­its her mother as her sup­port sys­tem who stands by her through all the thick and thin.

Prabhakar Over­seas is a 21-year-old or­ga­ni­za­tion cater­ing to high-fash­ion wo­ven and knits gar­ments man­u­fac­tur­ing for buy­ers across the UK and US such as H&M, Zara, Ted Baker, Ralph Lau­ren, USPA. It has five man­u­fac­tur­ing fa­cil­i­ties across Noida, Ludhiana and Tirupur. The fore­most pil­lar be­hind the suc­cess­ful run­ning of the com­pany through all these years have been the buy­ers who are as­so­ci­ated with them from a long time. “The buy­ers also de­velop a strong re­la­tion­ship with us over a pe­riod of time be­cause they get ac­cus­tomed to the qual­ity and timely de­liv­ery com­mit­ments we ful­fil. That’s why they never shift to new sup­pli­ers,” shares Yogeeta.

Be­sides this, Yogeeta ac­cred­its all the buy­ers she works with for stand­ing up with her dur­ing her hard time. She over­whelmly states, “My buy­ers kept calling me to give me new or­ders, fol­low­ing up whether I re­quire any sup­port from their side.”

The ap­parel busi­ness is capri­cious in na­ture where the buyer, and above all, the cus­tomer is of ut­most pri­or­ity. Chang­ing trends and squeez­ing mar­gins are some of the chal­lenges that ev­ery ap­parel sup­plier faces. Yogeeta avers that some­times buy­ers ask them to cut down on the cost­ing which would even­tu­ally squeeze the profit mar­gins. “We try to see if we can re­duce the cost­ing, but

some­times the raw ma­te­rial prices hike, which leave noth­ing in our hands,” she says fur­ther. Con­vey­ing the same to the buyer, some­times the quan­tity is re­duced to achieve the de­sired price. She con­firms con­fi­dently, “We tell them the rel­e­vant so­lu­tions rather than stop work­ing with the buy­ers.”

How­ever, to cope up with these chal­lenges in fu­ture, tech­nol­ogy is one area which Prabhakar Over­seas is cur­rently tap­ping on. Mov­ing away from the tra­di­tional method of ro­tary print­ing, the com­pany has in­vested in the new tech­nique of dig­i­tal print­ing. How­ever, wit­ness­ing the in­crease in cost with ma­chin­ery im­port and pro­vid­ing tech­ni­cal sup­port to the op­er­a­tors, Yogeeta is hope­ful that the ROI will help them cover their costs.

Apart from dig­i­tal print­ing, the Tirupur unit of Prabhakar Over­seas is equipped with knit­ting fa­cil­ity which knits fabrics and dis­trib­utes them to the 5 units of Prabhakar Over­seas. “We felt the need of this ma­chine since it is some­times pretty dif­fi­cult to source knit fabrics as per the com­pany’s stan­dards, there­fore, we in­vested in this ma­chine. Soon, we will be in­vest­ing more in knit­ting ma­chines for in­di­vid­ual units,” claims Yogeeta.

Tech­nol­ogy and Peo­ple is the best com­bi­na­tion which Yogeeta is aim­ing to cre­ate in the next few years. Tech­nol­ogy is al­ready on the

Prabhakar Over­seas also man­ages Prabhakar Im­ports, a high-fash­ion gar­ment im­port house with its of­fice in Fresno, Cal­i­for­nia (USA).

cards and, for now, peo­ple are the com­pany’s strength. And, when some­one talks about work­force in a man­u­fac­tur­ing unit, it’s nec­es­sary to talk about their er­gonomics stan­dards. “We fig­ure out on reg­u­lar ba­sis as to how we can re­duce work­ers’ fa­tigue. Our mid-man­age­ment team of pro­duc­tion sub­mits the re­quire­ments to us. For ex­am­ple, they wanted to de­ploy stands in­stead of bins near ma­chines, we ap­proved a bud­get for that. Ad­di­tion­ally, we im­ple­mented some ba­sic things like thread hold­ing stand, la­bels and bob­bin boxes in our old sew­ing ma­chines to save time of op­er­a­tors as well as their con­ve­nience. This in­creased 10% ef­fi­ciency on our pro­duc­tion floor,” ex­plains Yogeeta.

To boost the morale of work­ers, com­pa­nies are tak­ing var­i­ous steps like cul­tural ac­tiv­i­ties, health camps, fes­ti­val celebration, and dis­tri­bu­tion of food items. Prabhakar Over­seas is no stranger to such mea­sures. The com­pany be­lieves in main­tain­ing flex­i­bil­ity and giv­ing its work­ers space in­stead of con­stantly mon­i­tor­ing them over the qual­ity of work. “They get ir­ri­tated by this, which in­stead of in­creas­ing pro­duc­tiv­ity, low­ers it,” ex­plains Yogeeta.

Var­i­ous fes­ti­vals, re­gard­less of re­li­gion, are cel­e­brated in the premises of the fac­tory which en­able a stronger bond be­tween the man­age­ment and the work­ers. “Whereas other fa­cil­i­ties are ex­pe­ri­enc­ing a high at­tri­tion rate, our work­ers are with us from last 20 years,” adds Yogeeta. She claims that the work­ers in fact mo­ti­vate her to grab more or­ders from the buy­ers be­cause of the sta­ble re­la­tion­ship that her com­pany has main­tained with them.

The com­pany also un­der­takes small quan­tity or­ders of pro­mo­tional cloth­ing from Amity Univer­sity, Star­bucks and BBS.

The com­pany has re­cently been af­fil­i­ated with HKTDC (Hong Kong Sup­pli­ers and Hong Kong Man­u­fac­tur­ers).

Yogeeta en­vi­sions touch­ing the mark of US $ 10 mil­lion in the cur­rent year. The com­pany gen­er­ated an an­nual turnover of over US $ 5 mil­lion in the pre­vi­ous year.

Yogeeta Prabhakar, Man­ag­ing Direc­tor, Prabhakar Over­seas

Sew­ing op­er­a­tors work­ing at Prabhakar Over­seas

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