GenNext is defining the success of Prabhakar Overseas
“I was shattered when my father left this world and I took a lot of time to regather my confidence and take the decision to come into this business,” says Yogeeta. Three-months old into this business with an overall production capacity of 5,00,00 pieces per month and having a complete knowledge of apparel manufacturing business right from techpacks to bills of materials, Yogeeta is handling the operations of Prabhakar Overseas very well. Dubbed as the GenNext of Prabhakar Overseas, Yogeeta credits her mother as her support system who stands by her through all the thick and thin.
Prabhakar Overseas is a 21-year-old organization catering to high-fashion woven and knits garments manufacturing for buyers across the UK and US such as H&M, Zara, Ted Baker, Ralph Lauren, USPA. It has five manufacturing facilities across Noida, Ludhiana and Tirupur. The foremost pillar behind the successful running of the company through all these years have been the buyers who are associated with them from a long time. “The buyers also develop a strong relationship with us over a period of time because they get accustomed to the quality and timely delivery commitments we fulfil. That’s why they never shift to new suppliers,” shares Yogeeta.
Besides this, Yogeeta accredits all the buyers she works with for standing up with her during her hard time. She overwhelmly states, “My buyers kept calling me to give me new orders, following up whether I require any support from their side.”
The apparel business is capricious in nature where the buyer, and above all, the customer is of utmost priority. Changing trends and squeezing margins are some of the challenges that every apparel supplier faces. Yogeeta avers that sometimes buyers ask them to cut down on the costing which would eventually squeeze the profit margins. “We try to see if we can reduce the costing, but
sometimes the raw material prices hike, which leave nothing in our hands,” she says further. Conveying the same to the buyer, sometimes the quantity is reduced to achieve the desired price. She confirms confidently, “We tell them the relevant solutions rather than stop working with the buyers.”
However, to cope up with these challenges in future, technology is one area which Prabhakar Overseas is currently tapping on. Moving away from the traditional method of rotary printing, the company has invested in the new technique of digital printing. However, witnessing the increase in cost with machinery import and providing technical support to the operators, Yogeeta is hopeful that the ROI will help them cover their costs.
Apart from digital printing, the Tirupur unit of Prabhakar Overseas is equipped with knitting facility which knits fabrics and distributes them to the 5 units of Prabhakar Overseas. “We felt the need of this machine since it is sometimes pretty difficult to source knit fabrics as per the company’s standards, therefore, we invested in this machine. Soon, we will be investing more in knitting machines for individual units,” claims Yogeeta.
Technology and People is the best combination which Yogeeta is aiming to create in the next few years. Technology is already on the
Prabhakar Overseas also manages Prabhakar Imports, a high-fashion garment import house with its office in Fresno, California (USA).
cards and, for now, people are the company’s strength. And, when someone talks about workforce in a manufacturing unit, it’s necessary to talk about their ergonomics standards. “We figure out on regular basis as to how we can reduce workers’ fatigue. Our mid-management team of production submits the requirements to us. For example, they wanted to deploy stands instead of bins near machines, we approved a budget for that. Additionally, we implemented some basic things like thread holding stand, labels and bobbin boxes in our old sewing machines to save time of operators as well as their convenience. This increased 10% efficiency on our production floor,” explains Yogeeta.
To boost the morale of workers, companies are taking various steps like cultural activities, health camps, festival celebration, and distribution of food items. Prabhakar Overseas is no stranger to such measures. The company believes in maintaining flexibility and giving its workers space instead of constantly monitoring them over the quality of work. “They get irritated by this, which instead of increasing productivity, lowers it,” explains Yogeeta.
Various festivals, regardless of religion, are celebrated in the premises of the factory which enable a stronger bond between the management and the workers. “Whereas other facilities are experiencing a high attrition rate, our workers are with us from last 20 years,” adds Yogeeta. She claims that the workers in fact motivate her to grab more orders from the buyers because of the stable relationship that her company has maintained with them.
The company also undertakes small quantity orders of promotional clothing from Amity University, Starbucks and BBS.
The company has recently been affiliated with HKTDC (Hong Kong Suppliers and Hong Kong Manufacturers).
Yogeeta envisions touching the mark of US $ 10 million in the current year. The company generated an annual turnover of over US $ 5 million in the previous year.
Yogeeta Prabhakar, Managing Director, Prabhakar Overseas
Sewing operators working at Prabhakar Overseas