USA: INVISTA launches Fab­ric Fin­der tool for in­ti­mate ap­parel in­dus­try

Stitch World - - TECH TRACK -

Prin­ci­pal man­u­fac­turer of chem­i­cal in­ter­me­di­aries, poly­mers and fi­bres, INVISTA has launched a new tool named ‘LYCRA Bra Fab­ric Fin­der’, to make life eas­ier for the com­fort bra de­sign­ers. The firm, which boasts of some of the in­dus­try’s favourite ma­te­ri­als like LYCRA, COOLMAX and THERMOLITE, has cre­ated the tool to help lin­gerie de­sign­ers in se­lect­ing ap­pro­pri­ate ma­te­rial with re­spect to the bra de­sign in an ef­fi­cient way.

Dis­played at re­cently con­cluded In­ter­fil­ière Paris, the world’s big­gest fab­ric sourc­ing show for in­ti­mates, swimwear and ac­tivewear; LYCRA Bra Fab­ric Fin­der has been cre­ated in re­sponse to the grow­ing shift to­wards com­fort and ath­leisure in the in­ti­mate ap­parel in­dus­try. “Ca­sual bras are not a fad that will die out. Their wide­spread, global ap­peal rep­re­sents a style evo­lu­tion, and the LYCRA® Bra Fab­ric Fin­der™ will make it eas­ier than ever be­fore for brands to meet this grow­ing de­mand and gain a larger mar­ket share,” ex­plained Melissa Mini­han, Mar­ket­ing VP, In­ti­mate Ap­parel, INVISTA.

The Fab­ric Fin­der tool takes away half the pain that goes into cre­at­ing the per­fect ca­sual bra and with a very sim­ple work­ing style wherein de­sign­ers just need to se­lect the level of com­fort and sup­port they aim for, as well as the shap­ing style. The INVISTA tech­nol­ogy will also sug­gest the suit­able and cer­ti­fied fabrics from hand­picked op­tions such as Ac­tive, Ev­ery Day and Leisure Fabrics cu­rated for the ca­sual bra mar­ket.

Through in­no­va­tion, even young de­sign­ers would be able to cre­ate the right in­ti­mate ap­parel prod­ucts for this hith­erto un­tapped seg­ment. As the shift in con­sumer life­style has be­come more ap­par­ent than ever, the mar­ket for ca­sual in­ti­mates is also pre­dicted to grow ex­po­nen­tially.

INVISTA has al­ways been at the fore­front of in­tro­duc­ing in­no­va­tions in the mar­ket for man-made tex­tiles and with this new Fab­ric Fin­der tool, it fur­ther aims to stream­line the process of con­nect­ing the dots be­tween the right fab­ric and the end- con­sumer.

LYCRA Bra Fab­ric Fin­der has been cre­ated to cater to grow­ing shift to­wards com­fort and ath­leisure

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