Stitch World - - NEWS -

In the last few years, Gu­jarat has in­creas­ingly drawn the at­ten­tion of play­ers in the tex­tile chain and while earlier, the em­pha­sis was more on the spin­ning seg­ment with num­ber of in­vest­ments be­ing made by tra­di­tional and new com­pa­nies in the seg­ment, the fo­cus now is shift­ing to gar­ment­ing. Ac­knowl­edg­ing this shift, Ahmedabad was the new venue of the Gar­ment Tech­nol­ogy Expo (GTE) for the first time ever. The re­cently con­cluded event gave am­ple op­por­tu­ni­ties to lo­cal play­ers to see the lat­est tech­nolo­gies in stitch­ing, jeans man­u­fac­tur­ing, au­to­ma­tion, value ad­di­tion and other gar­ment re­lated so­lu­tions, in­clud­ing ac­ces­sories.

For many of the par­tic­i­pants, Ahmedabad was a new mar­ket do­main and the pur­pose of the visit was clearly to see what op­por­tu­ni­ties were avail­able.

The ex­pe­ri­ence of show­cas­ing in Ahmedabad was an eye-opener for many.“The in­dus­try here works in a very dif­fer­ent way than most other gar­ment man­u­fac­tur­ing des­ti­na­tions and to get an en­try point here, strat­egy has to be for­mu­lated as per the mind­set and needs of the re­gion,” rea­soned Anil Anand, MD, HCA. For those who have a pres­ence in the re­gion, the prospects of busi­ness have proved to be tremen­dous. “In the last 6 months, we have set up more test­ing labs than we did in the last 6 years,” shared Man­jit Singh Saini, CEO & Ex­ec­u­tive Di­rec­tor, Paramount, ex­tremely en­thu­si­as­tic about the pace at which the Ahmedabad mar­ket is de­vel­op­ing.

Whether a new en­trant to the mar­ket or an al­ready es­tab­lished player, all agree to the fact that Gu­jarat is not re­ally new to gar­ment­ing, but the struc­ture and mar­ket fo­cus of the in­dus­try is very dif­fer­ent from gar­ment man­u­fac­tur­ing hubs of Delhi-NCR, Ban­ga­lore, Tirupur and other sim­i­larly placed clus­ters. The two ma­jor prod­ucts, for which the city is known are jeans and shirts, though wom­enswear is the new up­com­ing cat­e­gory with many lo­cal based de­sign­ers con­cen­trat­ing on the same.

The in­spi­ra­tion to work for the global mar­ket is by-and­large miss­ing and th­ese lo­cal man­u­fac­tur­ers are happy work­ing in the do­mes­tic mar­ket, where they are get­ting good value for their prod­ucts with­out wor­ry­ing about buyer de­mands, be­yond qual­ity and price. In­deed, over the three-day pe­riod, the visi­ta­tion was av­er­age, but many of the ex­hibitors were happy to be par­tic­i­pat­ing as this was the first event of such stature to be held in the city.

Mum­bai-based Tech­nocraft In­dus­tries were a great at­trac­tion as their Mar­ket­ing Con­sul­tant, Malay P. Shah was keen to meet the tech­nol­ogy providers for a new fac­tory com­ing up in Ahmedabad. “We are ex­plor­ing the op­tions avail­able, since we want to in­vest in Gu­jarat. The event gives us an op­por­tu­nity to meet all the lead­ing tech­nol­ogy providers un­der one roof and dis­cuss the suit­abil­ity of the tech­nolo­gies of­fered,” averred Shah.

The im­por­tance of Ahmedabad as a grow­ing gar­ment hub with po­ten­tial for new tech­nolo­gies is am­pli­fied by the fact that tech­nol­ogy providers are now look­ing for lo­cal agents/deal­ers to pro­mote their tech­nol­ogy.

Lo­cal com­pa­nies were very happy that the show was hap­pen­ing in Ahmedabad. “Re­sponse is good for us. Since we are lo­cal agents, we know a lot of peo­ple and are get­ting good en­quiries,” shared Vi­jay Shah, Pres­i­dent, Stitch­man, dis­trib­u­tors for the hugely pop­u­lar Jack sewing ma­chines. As a first event, the show proved that Ahmedabad is hun­gry for knowl­edge and new tech­nol­ogy. Even the ac­ces­sory play­ers re­ceived many en­quiries, though how many of them will ma­te­ri­al­ize is any­one’s guess.

Ev­ery ex­hibitor shared that the vis­i­tors they met were very in­ter­ested in the tech­nolo­gies. Ir­re­spec­tive of how big or small the man­u­fac­turer was, the thirst for in­for­ma­tion was note­wor­thy.

Vis­i­tors thronged var­i­ous booths at GTE Ahmedabad

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