Se­crets of Delhi-NCR ex­porters rul­ing the mar­ket

Stitch World - - FRONT PAGE -

In In­dian ap­parel in­dus­try many new en­trants are mush­room­ing but they are very small and have small lev­els, of op­er­a­tions with­out proper sys­tems and tech­nolo­gies. To th­ese, some of the com­pa­nies of this in­dus­try which have medium and large in­fra­struc­ture are in­deed an in­spi­ra­tion. Con­cept Cloth­ing, CTA Ap­par­els and Ma­trix Cloth­ing are some such dis­tinct names that have carved a niche for them­selves and are con­stantly on the growth path de­spite the plen­i­tude of chal­lenges that they face ev­ery day. Team Stitch­World un­earths the chal­lenges th­ese ‘or­ga­nized’ ap­parel man­u­fac­tur­ing or­ga­ni­za­tions are fac­ing de­spite hav­ing pres­ence in the in­dus­try for more than a decade, be­ing equipped with 1,500-2,000 sewing ma­chines, and how they are still ac­ing it with a high level of pro­fes­sion­al­ism.

The ap­parel ex­port in­dus­try in In­dia needs to delve into the rapidly chang­ing pro­duc­tion ap­proach to meet the global stan­dards. Gur­gaon (NCR)-based ap­parel ex­port house, Con­cept Cloth­ing Pvt. Ltd., came into ex­is­tence in 2007 when Sanjay Mehta along with his brother Vikram Mehta started ex­port busi­ness with the es­tab­lish­ment of an en­tirely new state-of-the-art pro­duc­tion unit. “Over the years, we have changed in terms of our pro­duc­tion ca­pac­ity, as re­gards our qual­ity stan­dards and also in ref­er­ence to upgra­da­tion of tech­nol­ogy,” in­forms Sanjay Mehta, Di­rec­tor, Con­cept Cloth­ing. The unit man­u­fac­tures ladies’ dresses, skirts, tops and kidswear with the help of 1,500 sewing ma­chines.

The smartest way for­ward for Delhi-NCR based ap­parel man­u­fac­turer Ma­trix Cloth­ing is that it is pos­i­tively hit­ting the bot­tle­necks through its strong In­dus­trial En­gi­neer­ing and Pro­duc­tion teams, re­sult­ing in rapid ac­cel­er­a­tion of the com­pany’s growth. The com­pany man­u­fac­tures men’s polo T-shirts and women’s fash­ion gar­ments. Es­tab­lished in 1980, Ma­trix pos­sesses a to­tal of 1,800 SNLS sewing ma­chines by Brother and Juki. “In­spir­ing and lead­ing the ap­parel in­dus­try through in­tegrity, in­no­va­tion, col­lab­o­ra­tion and op­er­a­tional ex­cel­lence, is our mis­sion and vi­sion,” says S. Ganesh, Chief Op­er­at­ing Of­fi­cer, Ma­trix Cloth­ing.

The Noida-based man­u­fac­turer and ex­porter, CTA Ap­par­els, is eye­ing to tighten its sourc­ing even more to stand tall and con­tinue its long-held supremacy in this highly cost-sen­si­tive ap­parel ex­port busi­ness. “Not to lose mar­gins is a chal­lenge for the ap­parel man­u­fac­tur­ers, but in­creas­ing it through con­tin­u­ous im­prove­ments is an even big­ger chal­lenge. We ac­cepted both th­ese chal­lenges to stay prof­itable,” ex­presses Mukesh Kansal, Chair­man, CTA Ap­par­els Pvt. Ltd. Es­tab­lished in 1993, CTA man­u­fac­tures wo­ven gar­ments such as ladies’ tops and blouses and has a set-up of 2,000 sewing ma­chines in-house.

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