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Ital­ian pi­o­neer Vibe­mac has al­ways been at the fore­front of de­liv­er­ing au­to­mated sewing so­lu­tions to the ap­parel in­dus­try for jeans man­u­fac­tur­ing. With around 4 decades of sturdy ex­is­tence in ser­vic­ing the global ap­parel in­dus­try, Vibe­mac has seen many mile­stones that have be­come bench­marks for rais­ing the tech­no­log­i­cal stan­dards of the in­dus­try. En­rico Guer­reschi, Global Sales Di­rec­tor, Vibe­mac and sec­ond gen­er­a­tion of this highly in­no­va­tive com­pany, is the force be­hind the suc­cess of the com­pany’s march into the Asian mar­ket. In an ex­clu­sive tête-à-tête with Team StitchWorld, En­rico un­veils how he strate­gi­cally ex­e­cutes the growth plans of his com­pany and keeps Vibe­mac among the best in jeans au­to­mated so­lu­tions, de­spite com­pe­ti­tion from many quar­ters.

SW: In a com­pany that can truly be called as the in­no­va­tor of jeans man­u­fac­tur­ing, where is your niche and per­sonal con­tri­bu­tion?

En­rico: We started Vibe­mac over 37 years ago and while my fa­ther was the brain be­hind the tech­nol­ogy, I took up the mar­ket­ing chal­lenges. Sens­ing a huge po­ten­tial in the ex­port sec­tor of In­dia, I in­clined my­self to­ward this coun­try 34 years be­fore.

In fact, In­dia was my first mar­ket and, for me, it was no less than a launch­ing pad. Once I strength­ened my roots in In­dia, I moved on to Bangladesh, Pak­istan, Viet­nam, and other coun­tries of South Asia. My fa­ther used to take care of the Amer­ica mar­ket while I was look­ing af­ter the Asian mar­ket. Frankly speak­ing, my ca­reer path is sim­i­lar to ev­ery other salesman, as I used to travel from door to door and cus­tomer to cus­tomer ex­plain­ing my prod­uct. I firmly be­lieve that it was the hap­pi­est mo­ment of my ca­reer as I was sell­ing hu­mour along with ma­chines, in my search for bet­ter busi­ness op­por­tu­ni­ties. We still work in the same way. Over the years, this per­son­al­ized ap­proach has helped us to con­stantly reach out to new cus­tomers and re­tain old cus­tomers with us. We know all of them by name. From own­ers to pro­duc­tion man­agers, I rec­og­nize every­one. In my life, I have seen sewing op­er­a­tors be­come Vice Pres­i­dents, so it’s im­por­tant for me to con­tinue my per­son­al­ized re­la­tions with my cus­tomers.

SW: You have been pro­mot­ing au­toma­tion for a long time. Has this re­ally re­duced the sewing cy­cle time over the last decade; and in which ar­eas is the dif­fer­ence no­tice­able?

“With our con­vert­ible fea­ture, there will be no more wave ef­fect or arch­ing of the pocket hem prob­lems en­coun­tered dur­ing jeans man­u­fac­tur­ing as we have in­cor­po­rated pneu­matic trans­port sys­tem which sees a belt that set­tles it­self at the base of the fab­ric thick­ness and shape.”

En­rico: As a mat­ter of fact, we tell peo­ple that Vibe­mac is one of the many brands in the mar­ket but ac­tu­ally the way we use tech­nol­ogy in our ma­chines is un­match­able. If I talk about In­dia, it can­not sur­vive with­out au­toma­tion be­cause of the lack of skilled op­er­a­tors in most of the ar­eas. In­dia is known for pro­duc­ing high- end gar­ments and these gar­ments need im­mense level of skills from the op­er­a­tors. But with such skills not so eas­ily avail­able nowa­days, man­u­fac­tur­ers need to rely more on au­toma­tion. Also, hu­man in­ter­ven­tion will al­ways in­crease the sewing cy­cle time,

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