VIBEMAC – TRENDSETTER IN ‘JEANS AUTOMATION’ FROM FOUR DECADES
Italian pioneer Vibemac has always been at the forefront of delivering automated sewing solutions to the apparel industry for jeans manufacturing. With around 4 decades of sturdy existence in servicing the global apparel industry, Vibemac has seen many milestones that have become benchmarks for raising the technological standards of the industry. Enrico Guerreschi, Global Sales Director, Vibemac and second generation of this highly innovative company, is the force behind the success of the company’s march into the Asian market. In an exclusive tête-à-tête with Team StitchWorld, Enrico unveils how he strategically executes the growth plans of his company and keeps Vibemac among the best in jeans automated solutions, despite competition from many quarters.
SW: In a company that can truly be called as the innovator of jeans manufacturing, where is your niche and personal contribution?
Enrico: We started Vibemac over 37 years ago and while my father was the brain behind the technology, I took up the marketing challenges. Sensing a huge potential in the export sector of India, I inclined myself toward this country 34 years before.
In fact, India was my first market and, for me, it was no less than a launching pad. Once I strengthened my roots in India, I moved on to Bangladesh, Pakistan, Vietnam, and other countries of South Asia. My father used to take care of the America market while I was looking after the Asian market. Frankly speaking, my career path is similar to every other salesman, as I used to travel from door to door and customer to customer explaining my product. I firmly believe that it was the happiest moment of my career as I was selling humour along with machines, in my search for better business opportunities. We still work in the same way. Over the years, this personalized approach has helped us to constantly reach out to new customers and retain old customers with us. We know all of them by name. From owners to production managers, I recognize everyone. In my life, I have seen sewing operators become Vice Presidents, so it’s important for me to continue my personalized relations with my customers.
SW: You have been promoting automation for a long time. Has this really reduced the sewing cycle time over the last decade; and in which areas is the difference noticeable?
“With our convertible feature, there will be no more wave effect or arching of the pocket hem problems encountered during jeans manufacturing as we have incorporated pneumatic transport system which sees a belt that settles itself at the base of the fabric thickness and shape.”
Enrico: As a matter of fact, we tell people that Vibemac is one of the many brands in the market but actually the way we use technology in our machines is unmatchable. If I talk about India, it cannot survive without automation because of the lack of skilled operators in most of the areas. India is known for producing high- end garments and these garments need immense level of skills from the operators. But with such skills not so easily available nowadays, manufacturers need to rely more on automation. Also, human intervention will always increase the sewing cycle time,