DO PRODUCTION EXECUTIVES ACTUALLY READ TECHNICAL MAGAZINES?
Reading technical magazines (like StitchWorld) is supposed to increase the knowledge and awareness level among production executives. Do production executives actually read technical magazines? Do they have the time to go through technical magazines amidst such a hectic daily schedule? What is the best alternative way by which such technical information can be dissipated to the production executives (e-reader, voice-reader, video, etc.)?
Reading technical magazines for sure increases knowledge among production executives but not many are into the habit of reading these as they get carried away by work and function under a hectic daily schedule. The best alternative, therefore, would be videos as some reports say that the time spent by an average person on WhatsApp/Social Media is almost two hours a day and thus sharing videos through these sources would be the perfect choice. Nevertheless, magazines help us greatly in keeping ourselves up-to-date as far as technology and technical support to Quality are concerned. 1. Technology in Machinery – As you know that the bad dream of any textile exporter is manpower. Technology is evolving so much that there will be a deep cut down on manpower in future. We can cite here the example of spreading machines (even if it was introduced way earlier, it still stands as a perfect example of cut-down on manpower). Earlier we had to employ 4-6 employers for spreading a lay by hand but with spreading machine, the same spreading of lay can be carried out by a single person. Such latest information on technology and machines can only be found in magazines and hence, it is really necessary for us to read the same. 2. Quality – If you want your company to go to the next level, it is really essential for you to keep an eye on quality. Most of the brands now are very much into environmental awareness and are inclining towards organic cotton, detox dyeing, etc. For example in Europe, the merchandise which is exported by us won’t be cleared if we don’t possess AZO test results. AZO dyes are known to release one or more of the 22 aromatic amines in detectable concentration above 30 ppm in finished goods and should not be used according to REACH standard. This kind of info can only be found in magazines. It is all the more essential for the top management to know about these advancements as the mid- management is nothing but just a mirror of the topmanagement.
AMRUTESH. K. JAGHUVA Executive Director, Quality Knitwears, Madurai (India)
The updated details on technology in the garment industry can be easily found in technical magazines such as StitchWorld and it is really necessary for us to read the same if we want to enhance our understanding about the shifting directions of the industry in this fast-paced era. However, sometimes, it is really difficult for us to read magazines as production people do not have time to spare from their busy schedule. Videos can be a more effective way for engaging people in the present era. Even WhatsApp group will also be useful as, from top management to the workers’ level, everybody is on WhatsApp and during night time, all of them check their WhatsApp at least once. This way we can improve the knowledge of the production executives.
General Manager (IE), Wear Well India Pvt. Ltd. Noida (India)
When we started our company, we were not aware of most of the technical and significant aspects to be followed in the production area. SW helped us to gain knowledge of each and every area inside the garment unit. It is important for the top management to know about such essential updations in garment technology. If we are in India and something new has been released in other parts of the world, we should know about it and magazines are the primary channels which help us know the same. However, sometimes busy schedule make things messy for us and we cannot read the print edition for days. My suggestion, therefore, is to make print magazines available in digital form just like amazon has come up
with its Kindle edition. I suggest the media to send us small write-ups and small-length videos on a weekly basis as we can go through these whenever we have some leisure time. This step would really be helpful to make information handier as we can access the information even during lunch/dinner and travel. However, I do admit that there are constraints involved in avoiding the print version of the magazine. As a lot of irrelevant information can be found in phones, it is quite difficult to sort relevant things out. As far as print magazines are concerned, you always know where they are kept in home/office, and you can access them even after months or years. PREETI MEHRA
Director, RGB Creations Pvt. Ltd. Delhi (India) LinkedIn and E-readers are the two best tools nowadays to impart knowledge. Most of the professionals are active on social media platforms, making this the best way to educate them. WhatsApp group can also be a useful source as it would help us to introduce the production people together. Here, they can share their views on several work related topics such as what new can be done to improve shopfloor management, what’s new in the garment technology and what kind of challenges supervisors face. However, it is seen that people do not maintain the professionalism that is expected out of such groups. They keep sending irrelevant posts. So opting for WhatsApp group can backfire if not handled properly and unless serious people are added in the forum. One more idea that can be beneficial is to introduce magazines in the local language to increase the reach of the readers. Just like Apparel Online Vietnam is printed in both English and in Vietnamese language, SW should also follow the same trend as most of the practical and technical people are not that much fluent in English. They just see the images in the magazines because of language constraint. But, undoubtedly, magazines like SW and AO are great ones for educating the garment industry on a regular basis.
SANJEEVA INDIKA WANIGABADUGE Chief Operating Officer, Utah Fashions Ltd. Gazipur (Bangladesh)
I read technical magazines on daily basis. Despite having a hectic schedule on the production floor, I do not skip these magazines as they are a great source of knowledge and help one to know what is new happening in the other part of the world. Being GM at Brandix, it's obvious to be technically sound. Otherwise, I cannot expect my subordinates to perform as per the expectations. However, I do agree that most of the floor people also want to read such magazines but cannot find time to do so. According to me, there are two reasons for them not finding any spare time: 1. The production plan is not made properly and this is why production executives do not find time. 2. They are more into digital nowadays. For the first reason, owners should take responsibility to make such plans which run smoothly without creating chaos among floor people. This way they can help the floor employees to get a chance to read these magazines and stay updated on the new innovations in the garment industry. Secondly, for the people who are more into digital, voicereader is a better option. Although I sincerely feel that the pdf version of the magazines are great too. However, as everybody is using a variety of online tools, we can provide them with more digital choices to educate themselves in a better way.
NUWAN WASALTHILAKA General Manager, Brandix, Sri Lanka