In­dia: Patan­jali bets big on ap­parel biz; opens sourc­ing of­fice

Stitch World - - NEWS TRACK -

Mov­ing ag­gres­sively into ap­parel re­tail, Patan­jali Ayurved Ltd. ( Tex­tile Divi­sion) is work­ing on cre­at­ing the right team and in­fra­struc­ture for sourc­ing ap­parel.

Re­cently, the com­pany opened its sourc­ing of­fice in Noida, which is spread out in an area of 6,000 sq. feet and a strong 60-mem­ber team has also been hired. More hir­ing is un­der process.

KN Singh, who was Ex­ec­u­tive Di­rec­tor at Cre­ative Group, Mum­bai, is the

CEO of Patan­jali’s sourc­ing op­er­a­tions. In fact, sources claim that a good num­ber of pro­fes­sion­als in the Patan­jali sourc­ing team are from Cre­ative Group, to men­tion two se­nior of­fi­cials – Rahul Dwivedi, GM-Pur­chase & EA to CEO and Satin­der Ya­dav, VP (Op­er­a­tions).

As the scale of sourc­ing is quite high, sourc­ing of­fice has sep­a­rate teams for dif­fer­ent prod­uct cat­e­gories, be it kidswear, wom­enswear, or menswear. Sources in­formed

Team StitchWorld that the of­fice of the com­pany is very at­trac­tive and well-planned and ac­tiv­i­ties are on to source nearly 11 lakh pieces be­fore the launch, which is ex­pected dur­ing the fes­tive sea­son.

Some of the top ex­port houses across In­dia are in touch with the com­pany, how­ever, for a few of them, do­mes­tic mar­ket is quite new. Though one of the se­nior of­fi­cials of the com­pany shared that there is no de­fined tar­get for choos­ing a ven­dor, it was pointed out that small and big man­u­fac­tur­ers that fit into the com­pany’s busi­ness pa­ram­e­ters, can get as­so­ci­ated to sup­ply mer­chan­dise. Sources claim that all op­tions of re­tail will be ex­plored.

Patan­jali Ayurved Ltd. al­ready has an exclusive re­tail tieup with Fu­ture Group for its prod­ucts, sold at Big Bazaar out­lets. Ac­cord­ing to media re­ports, the com­pany aims to hit the am­bi­tious tar­get of Rs. 5,000 crore sales in the first year of op­er­a­tion. It is al­most 2 years (Septem­ber 2016) since Baba Ramdev, Founder of Patan­jali Ayurved Ltd., had an­nounced his in­ten­tion of com­ing out with ‘Parid­han’, an In­dian la­bel. Though the project is a lit­tle de­layed as ear­lier the com­pany’s swadeshi cloth­ing line was ex­pected to come out in April 2018, it is still very much on track and like all other prod­ucts from the Group, ap­parel too is ex­pected to shake up the mar­ket.

The sourc­ing of­fice is spread out in an area of 6,000 sq. feet and has a strong 60-mem­ber team

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