In­dia: TANTU’s sixth edi­tion to be held on 15 Septem­ber 2018

Stitch World - - NEWS TRACK -

The 6th edi­tion of TANTU sem­i­nar will roll out at the In­dia In­ter­na­tional Cen­ter, New Delhi, on 15th Septem­ber 2018. The theme of this year’s sem­i­nar will be ‘Art of Shirt Mak­ing’.

Men’s shirt is prob­a­bly one of the fewer gar­ment prod­ucts which re­mained the least af­fected by the drastic change in fash­ion con­cepts in the last 5 decades. From board meet­ings to school uni­forms, shirts have al­ways re­mained the most stan­dard­ised piece of gar­ment.

Ac­cord­ing to Technopak, do­mes­tic shirt mar­ket in In­dia is es­ti­mated at US $ 5754 mil­lion and men’s shirt shares 94 per cent of the same. Fur­ther, man­u­fac­tur­ing in In­dia has come a long way in dress­ing up the In­dian men with some of the finest high-end shirts. “The first in­dige­nously mass-pro­duced qual­ity men’s shirt brand in In­dia was ‘Rom­bus’ which was man­u­fac­tured by Sten­cil Ap­parel in NCR,” ac­cord­ing to TANTU press re­lease.

It’s worth men­tion­ing here that the global shirt mar­ket, is es­ti­mated to be US $ 58.5 bil­lion (in terms of value) and 2.83 bil­lion pieces (in terms of vol­ume) by 2020, ac­cord­ing to a mar­ket re­search com­pany STATISTA. These fig­ures, in ev­ery sense, in­di­cate that there is im­mense op­por­tu­nity for the man­u­fac­tur­ers who cater to shirt seg­ment.

How­ever, de­spite the lu­cra­tive op­por­tu­ni­ties in the shirt seg­ment, ex­port of men’s shirt from In­dia is not ap­pre­cia­ble as most of the re­puted shirt brands in the world do not source the gar­ment from In­dia. A two-decade-old re­search in­di­cates low pro­duc­tiv­ity of shirt man­u­fac­tur­ers, though the qual­ity of In­dian branded men’s shirts is not bad.

The up­com­ing sem­i­nar by TANTU will re­volve around the same is­sue and fig­ure out what is stop­ping In­dian man­u­fac­tur­ers from cap­i­tal­is­ing on this vi­brant shirt mar­ket. Is it qual­ity, pro­duc­tiv­ity, raw ma­te­rial or tech­nol­ogy that is stop­ping In­dian shirt man­u­fac­tur­ers? In the first of its kind tell-a-tale panel dis­cus­sion, ex­perts at TANTU will be dis­cussing the man­u­fac­tur­ing tech­nol­ogy and pro­cesses in­clud­ing pat­tern mak­ing, fit and con­struc­tion tech­nique of men’s shirts. The ex­perts from lead­ing man­u­fac­tur­ing and sourc­ing or­gan­i­sa­tions from south-east Asia will grace the panel dis­cus­sion.

“This time ex­perts will come from Bangladesh too,” in­forms Dr. Pra­bir Jana, Chair­man and Pres­i­dent of TANTU ex­clu­sively to StitchWorld. On the other hand, tech­nol­ogy sup­pli­ers will also present their in­no­va­tive and lat­est of­fer­ings to aug­ment the value of shirt. It may be noted here that Freuden­berg Per­for­mance Ma­te­ri­als, a part of EURO 7 bil­lion Group based in Germany has come for­ward to as­so­ciate with TANTU as Gold part­ner. Freuden­berg is spe­cialised in pro­vid­ing in­ter­lin­ing so­lu­tions for shirt man­u­fac­tur­ing.

TANTU is the alumni as­so­ci­a­tion (North In­dia chap­ter) of two tex­tile col­leges of West Ben­gal. As a group of core pro­fes­sion­als serv­ing tex­tile and al­lied in­dus­tries, TANTU brings to­gether ex­perts and work­ing pro­fes­sion­als on a com­mon plat­form to dis­cuss, de­bate and de­lib­er­ate on is­sues re­lated to tex­tile industry so that the industry ac­crues op­ti­mum ben­e­fit from the ser­vices of pro­fes­sion­als and sus­tains in the com­pet­i­tive mar­ket.

The global shirt mar­ket, is es­ti­mated to be US $ 58.5 bil­lion (in terms of value) and 2.83 bil­lion pieces (in terms of vol­ume) by 2020, ac­cord­ing to a mar­ket re­search com­pany STATISTA.

10 units all across In­dia, with pro­duc­tion of 4,000 seats per day and Rs. 180 crore turnover are enough to de­scribe HHI’s strength in car seat cover man­u­fac­tur­ing. The com­pany is a part of Kr­ishna Maruti Ltd. (KML) which is a pre­mium man­u­fac­turer of auto in­te­ri­ors and is one of the ded­i­cated sup­pli­ers of car seats to lead­ing In­dian au­to­mo­bile brand Maruti Suzuki In­dia Lim­ited (MSIL). “Our 60 per cent to 70 per cent pro­duc­tion is ded­i­cated to MSIL only,” avers Ajit K. Banga, As­sis­tant Vice Pres­i­dent (Op­er­a­tion), HHI. The com­po­si­tion of a car seat takes three com­po­nents. First of them is the me­tal struc­ture; sec­ond is the moulded polyurethane foam that is used for fill­ing; and third is the the seat cover with re­in­force­ment ma­te­rial, where the ac­tual stitch­ing is in­volved. As far as the fab­rics used in mak­ing seat cov­ers are con­cerned, leather is an ob­vi­ous and pop­u­lar choice; how­ever, in a coun­try like In­dia with hot cli­mate, HHI prefers polyester over leather. “In new mod­els of cars, there is very less de­mand of leather, there­fore, we use polyester in al­most 90 per cent of our car seat cov­ers,” claims Ajit. Ac­cord­ing to Ajit, lam­i­na­tion on fabric is crit­i­cal for car seat cover which, in HHI, dif­fers from 3 mm to 5 mm ac­cord­ing to the need of the cover. “How­ever, with some ad­vance­ments mak­ing their way into fab­rics, we are plan­ning to have seat cov­ers even without lam­i­na­tion,” as­serts Ajit. Stor­age of raw ma­te­rial some­times re­mains one of the big­gest chal­lenges for a man­u­fac­turer but to avoid this prob­lem, HHI has placed in a proper sys­tem called FIFO (First In First Out) which is by far the best proven way of man­ag­ing in­ven­tory ac­cord­ing to Qual­ity Man­age­ment Sys­tem. “We re­ceive and store our ma­te­rial as per the FIFO sys­tem as it is im­por­tant to take care of the shelf life of fabric. The same prin­ci­ple ap­plies to lam­i­na­tion ma­te­rial as it has 5 to 6 months of stor­age life, but, we are stor­ing it only

Ajit K. Banga (R), As­sis­tant Vice Pres­i­dent (Op­er­a­tion) with Ro­hit Bhalla, Vice Pres­i­dent, HH In­te­rior & Auto Com­po­nents Ltd., Farid­abadCar seat cover man­u­fac­tur­ing fol­lows the same pro­duc­tion process which is car­ried in an ap­parel man­u­fac­tur­ing unit us­ing sim­i­lar sewing so­lu­tions. One set of car seat cover con­sists of 6 dis­tinct com­po­nents which are, 2 front seat cush­ions, 2 front seat backs, 1 rear seat cushion, 1 rear seat back, 4 head rest and 1 arm rest with a spe­cial pro­vi­sion for airbag.

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