India: TANTU’s sixth edition to be held on 15 September 2018
The 6th edition of TANTU seminar will roll out at the India International Center, New Delhi, on 15th September 2018. The theme of this year’s seminar will be ‘Art of Shirt Making’.
Men’s shirt is probably one of the fewer garment products which remained the least affected by the drastic change in fashion concepts in the last 5 decades. From board meetings to school uniforms, shirts have always remained the most standardised piece of garment.
According to Technopak, domestic shirt market in India is estimated at US $ 5754 million and men’s shirt shares 94 per cent of the same. Further, manufacturing in India has come a long way in dressing up the Indian men with some of the finest high-end shirts. “The first indigenously mass-produced quality men’s shirt brand in India was ‘Rombus’ which was manufactured by Stencil Apparel in NCR,” according to TANTU press release.
It’s worth mentioning here that the global shirt market, is estimated to be US $ 58.5 billion (in terms of value) and 2.83 billion pieces (in terms of volume) by 2020, according to a market research company STATISTA. These figures, in every sense, indicate that there is immense opportunity for the manufacturers who cater to shirt segment.
However, despite the lucrative opportunities in the shirt segment, export of men’s shirt from India is not appreciable as most of the reputed shirt brands in the world do not source the garment from India. A two-decade-old research indicates low productivity of shirt manufacturers, though the quality of Indian branded men’s shirts is not bad.
The upcoming seminar by TANTU will revolve around the same issue and figure out what is stopping Indian manufacturers from capitalising on this vibrant shirt market. Is it quality, productivity, raw material or technology that is stopping Indian shirt manufacturers? In the first of its kind tell-a-tale panel discussion, experts at TANTU will be discussing the manufacturing technology and processes including pattern making, fit and construction technique of men’s shirts. The experts from leading manufacturing and sourcing organisations from south-east Asia will grace the panel discussion.
“This time experts will come from Bangladesh too,” informs Dr. Prabir Jana, Chairman and President of TANTU exclusively to StitchWorld. On the other hand, technology suppliers will also present their innovative and latest offerings to augment the value of shirt. It may be noted here that Freudenberg Performance Materials, a part of EURO 7 billion Group based in Germany has come forward to associate with TANTU as Gold partner. Freudenberg is specialised in providing interlining solutions for shirt manufacturing.
TANTU is the alumni association (North India chapter) of two textile colleges of West Bengal. As a group of core professionals serving textile and allied industries, TANTU brings together experts and working professionals on a common platform to discuss, debate and deliberate on issues related to textile industry so that the industry accrues optimum benefit from the services of professionals and sustains in the competitive market.
The global shirt market, is estimated to be US $ 58.5 billion (in terms of value) and 2.83 billion pieces (in terms of volume) by 2020, according to a market research company STATISTA.
10 units all across India, with production of 4,000 seats per day and Rs. 180 crore turnover are enough to describe HHI’s strength in car seat cover manufacturing. The company is a part of Krishna Maruti Ltd. (KML) which is a premium manufacturer of auto interiors and is one of the dedicated suppliers of car seats to leading Indian automobile brand Maruti Suzuki India Limited (MSIL). “Our 60 per cent to 70 per cent production is dedicated to MSIL only,” avers Ajit K. Banga, Assistant Vice President (Operation), HHI. The composition of a car seat takes three components. First of them is the metal structure; second is the moulded polyurethane foam that is used for filling; and third is the the seat cover with reinforcement material, where the actual stitching is involved. As far as the fabrics used in making seat covers are concerned, leather is an obvious and popular choice; however, in a country like India with hot climate, HHI prefers polyester over leather. “In new models of cars, there is very less demand of leather, therefore, we use polyester in almost 90 per cent of our car seat covers,” claims Ajit. According to Ajit, lamination on fabric is critical for car seat cover which, in HHI, differs from 3 mm to 5 mm according to the need of the cover. “However, with some advancements making their way into fabrics, we are planning to have seat covers even without lamination,” asserts Ajit. Storage of raw material sometimes remains one of the biggest challenges for a manufacturer but to avoid this problem, HHI has placed in a proper system called FIFO (First In First Out) which is by far the best proven way of managing inventory according to Quality Management System. “We receive and store our material as per the FIFO system as it is important to take care of the shelf life of fabric. The same principle applies to lamination material as it has 5 to 6 months of storage life, but, we are storing it only
Ajit K. Banga (R), Assistant Vice President (Operation) with Rohit Bhalla, Vice President, HH Interior & Auto Components Ltd., FaridabadCar seat cover manufacturing follows the same production process which is carried in an apparel manufacturing unit using similar sewing solutions. One set of car seat cover consists of 6 distinct components which are, 2 front seat cushions, 2 front seat backs, 1 rear seat cushion, 1 rear seat back, 4 head rest and 1 arm rest with a special provision for airbag.